diff --git a/admin-web/src/features/admin/components/HomeBrandBarDialog.vue b/admin-web/src/features/admin/components/HomeBrandBarDialog.vue
new file mode 100644
index 0000000..cdb687c
--- /dev/null
+++ b/admin-web/src/features/admin/components/HomeBrandBarDialog.vue
@@ -0,0 +1,169 @@
+<script setup lang="ts">
+import { readError } from '@/shared/utils/error'
+import { ElMessage } from 'element-plus'
+import { ref, watch } from 'vue'
+
+import { defaultHomeBrandBar } from '@/features/listings/api/homeConfig'
+import { updateSystemConfig, type SystemConfig } from '@/features/admin/api/systemConfigs'
+import { safeParseJSON } from '@/shared/utils/json'
+
+const props = defineProps<{
+  modelValue: boolean
+  config: SystemConfig
+}>()
+
+const emit = defineEmits<{
+  (e: 'update:modelValue', val: boolean): void
+  (e: 'saved'): void
+}>()
+
+const submitting = ref(false)
+const description = ref('')
+const eyebrow = ref('')
+const title = ref('')
+const subtitle = ref('')
+
+watch(
+  () => props.modelValue,
+  val => {
+    if (!val) return
+    const parsed = safeParseJSON(props.config.value, defaultHomeBrandBar)
+    eyebrow.value = normalizeText(parsed?.eyebrow, defaultHomeBrandBar.eyebrow)
+    title.value = normalizeText(parsed?.title, defaultHomeBrandBar.title)
+    subtitle.value = normalizeText(parsed?.subtitle, defaultHomeBrandBar.subtitle)
+    description.value = props.config.description || ''
+  },
+  { immediate: true }
+)
+
+function normalizeText(value: unknown, fallback: string) {
+  return typeof value === 'string' && value.trim() ? value.trim() : fallback
+}
+
+function resetHomeBrandBar() {
+  eyebrow.value = defaultHomeBrandBar.eyebrow
+  title.value = defaultHomeBrandBar.title
+  subtitle.value = defaultHomeBrandBar.subtitle
+}
+
+async function handleSave() {
+  submitting.value = true
+  try {
+    const value = JSON.stringify(
+      {
+        eyebrow: eyebrow.value.trim() || defaultHomeBrandBar.eyebrow,
+        title: title.value.trim() || defaultHomeBrandBar.title,
+        subtitle: subtitle.value.trim() || defaultHomeBrandBar.subtitle,
+      },
+      null,
+      2
+    )
+    await updateSystemConfig(props.config.key, {
+      value,
+      description: description.value,
+    })
+    ElMessage.success('配置已更新')
+    emit('saved')
+    emit('update:modelValue', false)
+  } catch (error) {
+    ElMessage.error(readError(error, '保存失败'))
+  } finally {
+    submitting.value = false
+  }
+}
+</script>
+
+<template>
+  <el-dialog
+    :model-value="modelValue"
+    title="编辑首页品牌文案"
+    width="680px"
+    @update:model-value="emit('update:modelValue', $event)"
+  >
+    <div class="dialog-body">
+      <p class="config-key-label">
+        <strong>{{ config.key }}</strong>
+      </p>
+
+      <div class="home-config-editor">
+        <div class="editor-toolbar">
+          <span>品牌条文案</span>
+          <el-button size="small" @click="resetHomeBrandBar">恢复默认文案</el-button>
+        </div>
+        <el-form-item label="小标签" class="full-control">
+          <el-input
+            v-model="eyebrow"
+            maxlength="60"
+            show-word-limit
+            placeholder="例如：JIEYOU TRADING HOUSE · 账号租赁"
+          />
+        </el-form-item>
+        <el-form-item label="主标题" class="full-control">
+          <el-input v-model="title" maxlength="20" show-word-limit placeholder="例如：解忧柜选" />
+        </el-form-item>
+        <el-form-item label="服务承诺" class="full-control">
+          <el-input
+            v-model="subtitle"
+            maxlength="80"
+            show-word-limit
+            placeholder="例如：实名审核 · 流程留痕 · 账单透明 · 争议可申诉"
+          />
+        </el-form-item>
+        <p class="field-hint">留空的字段会自动回退到默认文案，保存后前台刷新页面即可生效。</p>
+      </div>
+
+      <el-form-item label="配置说明" class="desc-item">
+        <el-input v-model="description" type="textarea" :rows="3" placeholder="配置说明" />
+      </el-form-item>
+    </div>
+    <template #footer>
+      <el-button @click="emit('update:modelValue', false)">取消</el-button>
+      <el-button type="primary" :loading="submitting" @click="handleSave">保存</el-button>
+    </template>
+  </el-dialog>
+</template>
+
+<style scoped>
+.dialog-body {
+  display: grid;
+  gap: 16px;
+}
+
+.config-key-label {
+  margin: 0;
+  color: #374151;
+}
+
+.home-config-editor {
+  display: grid;
+  gap: 14px;
+}
+
+.editor-toolbar {
+  display: flex;
+  align-items: center;
+  justify-content: space-between;
+  gap: 12px;
+}
+
+.editor-toolbar span {
+  color: #30343a;
+  font-weight: 700;
+}
+
+.full-control {
+  width: 100%;
+}
+
+.field-hint {
+  margin: 0;
+  color: #6b7280;
+  font-size: 12px;
+  line-height: 1.6;
+}
+
+.desc-item {
+  margin-top: 14px;
+  margin-bottom: 0;
+}
+</style>
diff --git a/admin-web/src/features/admin/views/AdminSystemConfigsView.vue b/admin-web/src/features/admin/views/AdminSystemConfigsView.vue
index 7656feb..4c83717 100644
--- a/admin-web/src/features/admin/views/AdminSystemConfigsView.vue
+++ b/admin-web/src/features/admin/views/AdminSystemConfigsView.vue
@@ -38,6 +38,7 @@ import PublishOptionsDialog from '../components/PublishOptionsDialog.vue'
 import SalePriceDialog from '../components/SalePriceDialog.vue'
 import HomeAnnouncementsDialog from '../components/HomeAnnouncementsDialog.vue'
 import HomeBannersDialog from '../components/HomeBannersDialog.vue'
+import HomeBrandBarDialog from '../components/HomeBrandBarDialog.vue'
 import AwRecycleDialog from '../components/AwRecycleDialog.vue'
 import {
   defaultAWRecycleConfig,
@@ -92,6 +93,7 @@ const salePriceVisible = ref(false)
 const qualityOwnerVisible = ref(false)
 const announcementsVisible = ref(false)
 const bannersVisible = ref(false)
+const brandBarVisible = ref(false)
 const awRecycleVisible = ref(false)
 const cooperationFeedbackVisible = ref(false)
 const listingPublishAgreementsVisible = ref(false)
@@ -134,6 +136,9 @@ const cooperationFeedbackConfig = computed(
 const homeEntriesEnabledConfig = computed(
   () => configs.value.find(item => item.key === 'mobile.home_entries_enabled') || null
 )
+const homeBrandBarConfig = computed(
+  () => configs.value.find(item => item.key === 'mobile.home_brand_bar') || null
+)
 const homeEntriesDisplayEnabled = computed(() => {
   const raw = homeEntriesEnabledConfig.value?.value.trim().toLowerCase() || ''
   return raw === 'true' || raw === '1'
@@ -185,6 +190,7 @@ const regularConfigs = computed(() =>
       item.key !== 'listing.publish_cooldown_minutes' &&
       item.key !== 'mobile.home_announcements' &&
       item.key !== 'mobile.home_banners' &&
+      item.key !== 'mobile.home_brand_bar' &&
       item.key !== 'mobile.aw_recycle' &&
       item.key !== 'mobile.cooperation_feedback' &&
       item.key !== 'mobile.home_entries_enabled' &&
@@ -368,6 +374,8 @@ function openEdit(row: SystemConfig) {
     announcementsVisible.value = true
   } else if (row.key === 'mobile.home_banners') {
     bannersVisible.value = true
+  } else if (row.key === 'mobile.home_brand_bar') {
+    brandBarVisible.value = true
   } else if (row.key === 'mobile.aw_recycle') {
     awRecycleVisible.value = true
   } else if (row.key === 'mobile.cooperation_feedback') {
@@ -749,6 +757,7 @@ function formatConfigValue(row: SystemConfig) {
       v-if="
         homeAnnouncementsConfig ||
         homeBannersConfig ||
+        homeBrandBarConfig ||
         awRecycleConfig ||
         cooperationFeedbackConfig ||
         homeEntriesEnabledConfig
@@ -760,7 +769,7 @@ function formatConfigValue(row: SystemConfig) {
           <p class="eyebrow">Home Content</p>
           <h2>首页运营配置</h2>
           <span
-            >管理首页公告、轮播图、AW炫彩回收与合作反馈入口展示图，保存后
+            >管理首页公告、轮播图、品牌条文案、AW炫彩回收与合作反馈入口展示图，保存后
             PC/移动端从接口读取。</span
           >
         </div>
@@ -771,6 +780,9 @@ function formatConfigValue(row: SystemConfig) {
           <el-button v-if="homeBannersConfig" @click="openEdit(homeBannersConfig)"
             >编辑轮播图</el-button
           >
+          <el-button v-if="homeBrandBarConfig" @click="openEdit(homeBrandBarConfig)"
+            >编辑品牌文案</el-button
+          >
           <el-button v-if="awRecycleConfig" type="primary" @click="openEdit(awRecycleConfig)"
             >编辑 AW炫彩回收</el-button
           >
@@ -824,7 +836,10 @@ function formatConfigValue(row: SystemConfig) {
           <strong>更新</strong>
           <span>{{
             formatHomeConfigStatus(
-              cooperationFeedbackConfig || awRecycleConfig || homeBannersConfig,
+              homeBrandBarConfig ||
+                cooperationFeedbackConfig ||
+                awRecycleConfig ||
+                homeBannersConfig,
               '未初始化'
             )
           }}</span>
@@ -1087,6 +1102,13 @@ function formatConfigValue(row: SystemConfig) {
       @saved="loadConfigs"
     />
 
+    <HomeBrandBarDialog
+      v-if="homeBrandBarConfig"
+      v-model="brandBarVisible"
+      :config="homeBrandBarConfig"
+      @saved="loadConfigs"
+    />
+
     <AwRecycleDialog
       v-if="awRecycleConfig"
       v-model="awRecycleVisible"
diff --git a/admin-web/src/features/listings/api/homeConfig.ts b/admin-web/src/features/listings/api/homeConfig.ts
index e4cfdf2..372aaea 100644
--- a/admin-web/src/features/listings/api/homeConfig.ts
+++ b/admin-web/src/features/listings/api/homeConfig.ts
@@ -203,6 +203,12 @@ export interface CooperationFeedbackConfig {
   enabled: boolean
 }
 
+export interface HomeBrandBarConfig {
+  eyebrow: string
+  title: string
+  subtitle: string
+}
+
 export interface MobileHomeConfig {
   announcements: string[]
   banners: HomeBannerSlide[]
@@ -211,6 +217,15 @@ export interface MobileHomeConfig {
   cooperation_feedback: CooperationFeedbackConfig
   /** 首页业务入口总开关：关闭后 PC/移动端同时隐藏回收与合作入口。 */
   home_entries_enabled: boolean
+  /** 首页品牌条三行文案，后台可配置；空字段回退默认文案。 */
+  brand_bar: HomeBrandBarConfig
+}
+
+/** 首页品牌条默认文案，与后端 mobile.home_brand_bar 默认值保持一致。 */
+export const defaultHomeBrandBar: HomeBrandBarConfig = {
+  eyebrow: 'JIEYOU TRADING HOUSE · 账号租赁',
+  title: '解忧柜选',
+  subtitle: '实名审核 · 流程留痕 · 账单透明 · 争议可申诉',
 }
 
 /** 总开关默认展示，保持引入总开关前的线上表现；需要隐藏时由后台开关显式关闭。 */
@@ -319,6 +334,22 @@ export function mergeHomeConfig(config?: Partial<MobileHomeConfig>): MobileHomeC
         : defaultCooperationFeedbackConfig.enabled,
   }
 
+  const brandRaw = config?.brand_bar
+  const brandBar: HomeBrandBarConfig = {
+    eyebrow:
+      typeof brandRaw?.eyebrow === 'string' && brandRaw.eyebrow.trim()
+        ? brandRaw.eyebrow.trim()
+        : defaultHomeBrandBar.eyebrow,
+    title:
+      typeof brandRaw?.title === 'string' && brandRaw.title.trim()
+        ? brandRaw.title.trim()
+        : defaultHomeBrandBar.title,
+    subtitle:
+      typeof brandRaw?.subtitle === 'string' && brandRaw.subtitle.trim()
+        ? brandRaw.subtitle.trim()
+        : defaultHomeBrandBar.subtitle,
+  }
+
   return {
     announcements: announcements.length ? announcements : defaultHomeAnnouncements,
     banners: banners.length ? banners : defaultHomeBanners,
@@ -329,6 +360,7 @@ export function mergeHomeConfig(config?: Partial<MobileHomeConfig>): MobileHomeC
       typeof config?.home_entries_enabled === 'boolean'
         ? config.home_entries_enabled
         : defaultHomeEntriesEnabled,
+    brand_bar: brandBar,
   }
 }
 
diff --git a/backend/internal/modules/systemconfig/distribution.go b/backend/internal/modules/systemconfig/distribution.go
index 60d9187..d48a4ed 100644
--- a/backend/internal/modules/systemconfig/distribution.go
+++ b/backend/internal/modules/systemconfig/distribution.go
@@ -36,6 +36,8 @@ func validateConfigValue(key, value string) error {
 			return ErrInvalidConfig
 		}
 		return nil
+	case homeBrandBarConfigKey:
+		return validateHomeBrandBar(value)
 	default:
 		return nil
 	}
diff --git a/backend/internal/modules/systemconfig/dto.go b/backend/internal/modules/systemconfig/dto.go
index 727fac6..8860f33 100644
--- a/backend/internal/modules/systemconfig/dto.go
+++ b/backend/internal/modules/systemconfig/dto.go
@@ -37,6 +37,15 @@ type HomeConfigDTO struct {
 	CooperationFeedback CooperationFeedbackConfig `json:"cooperation_feedback"`
 	// HomeEntriesEnabled 首页业务入口总开关：关闭后 PC/移动端同时隐藏回收与合作入口。
 	HomeEntriesEnabled bool `json:"home_entries_enabled"`
+	// BrandBar 首页品牌条三行文案，后台可配置；留空时回退默认文案。
+	BrandBar HomeBrandBarConfig `json:"brand_bar"`
+}
+
+// HomeBrandBarConfig 首页品牌条文案：小标签 / 主标题 / 服务承诺。
+type HomeBrandBarConfig struct {
+	Eyebrow  string `json:"eyebrow"`
+	Title    string `json:"title"`
+	Subtitle string `json:"subtitle"`
 }
 
 // AWRecycleConfig 首页「AW炫彩回收」入口：点击展示可配置图片。
diff --git a/backend/internal/modules/systemconfig/home_brand_bar.go b/backend/internal/modules/systemconfig/home_brand_bar.go
new file mode 100644
index 0000000..233a2ac
--- /dev/null
+++ b/backend/internal/modules/systemconfig/home_brand_bar.go
@@ -0,0 +1,81 @@
+package systemconfig
+
+import (
+	"context"
+	"encoding/json"
+	"strings"
+	"unicode/utf8"
+)
+
+const homeBrandBarConfigKey = "mobile.home_brand_bar"
+
+// 首页品牌条单行文案上限：防止后台输入超长文本撑破 PC/移动端布局。
+const (
+	homeBrandBarEyebrowMaxRunes  = 60
+	homeBrandBarTitleMaxRunes    = 20
+	homeBrandBarSubtitleMaxRunes = 80
+)
+
+func defaultHomeBrandBar() HomeBrandBarConfig {
+	return HomeBrandBarConfig{
+		Eyebrow:  "JIEYOU TRADING HOUSE · 账号租赁",
+		Title:    "解忧柜选",
+		Subtitle: "实名审核 · 流程留痕 · 账单透明 · 争议可申诉",
+	}
+}
+
+func defaultHomeBrandBarConfigValue() string {
+	raw, err := json.Marshal(defaultHomeBrandBar())
+	if err != nil {
+		return `{"eyebrow":"JIEYOU TRADING HOUSE · 账号租赁","title":"解忧柜选","subtitle":"实名审核 · 流程留痕 · 账单透明 · 争议可申诉"}`
+	}
+	return string(raw)
+}
+
+// normalizeHomeBrandBar 去除首尾空白；空字段回退默认文案，避免前台出现空白品牌条。
+func normalizeHomeBrandBar(item HomeBrandBarConfig) HomeBrandBarConfig {
+	def := defaultHomeBrandBar()
+	eyebrow := strings.TrimSpace(item.Eyebrow)
+	if eyebrow == "" {
+		eyebrow = def.Eyebrow
+	}
+	title := strings.TrimSpace(item.Title)
+	if title == "" {
+		title = def.Title
+	}
+	subtitle := strings.TrimSpace(item.Subtitle)
+	if subtitle == "" {
+		subtitle = def.Subtitle
+	}
+	return HomeBrandBarConfig{
+		Eyebrow:  eyebrow,
+		Title:    title,
+		Subtitle: subtitle,
+	}
+}
+
+func validateHomeBrandBar(value string) error {
+	var item HomeBrandBarConfig
+	if err := json.Unmarshal([]byte(value), &item); err != nil {
+		return ErrInvalidConfig
+	}
+	item = normalizeHomeBrandBar(item)
+	if utf8.RuneCountInString(item.Eyebrow) > homeBrandBarEyebrowMaxRunes ||
+		utf8.RuneCountInString(item.Title) > homeBrandBarTitleMaxRunes ||
+		utf8.RuneCountInString(item.Subtitle) > homeBrandBarSubtitleMaxRunes {
+		return ErrInvalidConfig
+	}
+	return nil
+}
+
+func (s *Service) homeBrandBar(ctx context.Context) (HomeBrandBarConfig, error) {
+	value, err := s.repo.FindValue(ctx, homeBrandBarConfigKey)
+	if err != nil {
+		return defaultHomeBrandBar(), err
+	}
+	item := defaultHomeBrandBar()
+	if err := json.Unmarshal([]byte(value), &item); err != nil {
+		item = defaultHomeBrandBar()
+	}
+	return normalizeHomeBrandBar(item), nil
+}
diff --git a/backend/internal/modules/systemconfig/home_brand_bar_test.go b/backend/internal/modules/systemconfig/home_brand_bar_test.go
new file mode 100644
index 0000000..f2276d3
--- /dev/null
+++ b/backend/internal/modules/systemconfig/home_brand_bar_test.go
@@ -0,0 +1,83 @@
+package systemconfig
+
+import (
+	"encoding/json"
+	"strings"
+	"testing"
+)
+
+func TestHomeBrandBarConfigRegistered(t *testing.T) {
+	value := ""
+	for _, item := range defaultConfigs {
+		if item.Key == homeBrandBarConfigKey {
+			value = item.Value
+			break
+		}
+	}
+	if value != defaultHomeBrandBarConfigValue() {
+		t.Fatalf("defaultConfigs 中 %s 的默认值 = %q, want %q", homeBrandBarConfigKey, value, defaultHomeBrandBarConfigValue())
+	}
+	visible := false
+	for _, key := range adminVisibleConfigKeys {
+		if key == homeBrandBarConfigKey {
+			visible = true
+			break
+		}
+	}
+	if !visible {
+		t.Fatalf("adminVisibleConfigKeys 缺少 %s", homeBrandBarConfigKey)
+	}
+	var parsed HomeBrandBarConfig
+	if err := json.Unmarshal([]byte(value), &parsed); err != nil {
+		t.Fatalf("默认值不是合法 JSON: %v", err)
+	}
+	if parsed != defaultHomeBrandBar() {
+		t.Fatalf("默认值解析结果 = %+v, want %+v", parsed, defaultHomeBrandBar())
+	}
+}
+
+func TestNormalizeHomeBrandBar(t *testing.T) {
+	got := normalizeHomeBrandBar(HomeBrandBarConfig{
+		Eyebrow:  "  测试标签  ",
+		Title:    "  ",
+		Subtitle: "",
+	})
+	def := defaultHomeBrandBar()
+	if got.Eyebrow != "测试标签" {
+		t.Fatalf("Eyebrow = %q, want %q", got.Eyebrow, "测试标签")
+	}
+	if got.Title != def.Title {
+		t.Fatalf("空标题应回退默认值, got %q want %q", got.Title, def.Title)
+	}
+	if got.Subtitle != def.Subtitle {
+		t.Fatalf("空副标题应回退默认值, got %q want %q", got.Subtitle, def.Subtitle)
+	}
+}
+
+func TestValidateHomeBrandBar(t *testing.T) {
+	valid := []string{
+		`{"eyebrow":"JIEYOU TRADING HOUSE · 账号租赁","title":"解忧柜选","subtitle":"实名审核 · 流程留痕 · 账单透明 · 争议可申诉"}`,
+		`{}`,
+		`{"eyebrow":"","title":"","subtitle":""}`,
+		`{"eyebrow":"A","title":"柜选","subtitle":"透明"}`,
+	}
+	for _, value := range valid {
+		if err := validateConfigValue(homeBrandBarConfigKey, value); err != nil {
+			t.Fatalf("validateConfigValue(%q) = %v, want nil", value, err)
+		}
+	}
+
+	invalid := []string{
+		``,
+		`not-json`,
+		`[]`,
+		`{"title":"` + strings.Repeat("超", homeBrandBarTitleMaxRunes+1) + `"}`,
+		`{"eyebrow":"` + strings.Repeat("长", homeBrandBarEyebrowMaxRunes+1) + `"}`,
+		`{"subtitle":"` + strings.Repeat("长", homeBrandBarSubtitleMaxRunes+1) + `"}`,
+	}
+	for _, value := range invalid {
+		if err := validateConfigValue(homeBrandBarConfigKey, value); err != ErrInvalidConfig {
+			t.Fatalf("validateConfigValue(%q) = %v, want ErrInvalidConfig", value, err)
+		}
+	}
+}
diff --git a/backend/internal/modules/systemconfig/repository.go b/backend/internal/modules/systemconfig/repository.go
index 6384916..3ac0f6e 100644
--- a/backend/internal/modules/systemconfig/repository.go
+++ b/backend/internal/modules/systemconfig/repository.go
@@ -57,6 +57,7 @@ var defaultConfigs = []defaultConfig{
 	{Key: awRecycleConfigKey, Value: defaultAWRecycleConfigValue(), Description: "首页 AW炫彩回收入口配置 JSON（标题/副标题/展示图片）"},
 	{Key: cooperationFeedbackConfigKey, Value: defaultCooperationFeedbackConfigValue(), Description: "首页 合作与反馈入口配置 JSON（标题/副标题/展示图片）"},
 	{Key: homeEntriesEnabledConfigKey, Value: defaultHomeEntriesEnabledConfigValue(), Description: "首页 AW炫彩回收/合作与反馈入口总开关（关闭后 PC/移动端均隐藏）"},
+	{Key: homeBrandBarConfigKey, Value: defaultHomeBrandBarConfigValue(), Description: "首页品牌条文案 JSON（小标签/主标题/服务承诺）"},
 	{Key: publishOptionsConfigKey, Value: defaultPublishOptionsConfigValue(), Description: "发布页选项配置 JSON"},
 	{Key: salePriceConfigKey, Value: defaultSalePriceConfigValue(), Description: "内部出售定价规则 JSON"},
 	{Key: DistributionSettlementHoldDaysKey, Value: defaultDistributionSettlementHoldDaysValue(), Description: "新建分销站点默认结算冷却天数（0=立即释放，最大 365）"},
@@ -87,6 +88,7 @@ var adminVisibleConfigKeys = []string{
 	"mobile.aw_recycle",
 	"mobile.cooperation_feedback",
 	"mobile.home_entries_enabled",
+	homeBrandBarConfigKey,
 	"order.agreements",
 	"order.pending_payment_timeout_minutes",
 	"order.return_overdue_grace_minutes",
diff --git a/backend/internal/modules/systemconfig/service_home.go b/backend/internal/modules/systemconfig/service_home.go
index 01c5e0e..d798eb4 100644
--- a/backend/internal/modules/systemconfig/service_home.go
+++ b/backend/internal/modules/systemconfig/service_home.go
@@ -55,6 +55,10 @@ func (s *Service) HomeConfig(ctx context.Context, siteCode string) (*HomeConfigD
 	if err != nil {
 		return nil, err
 	}
+	brandBar, err := s.homeBrandBar(ctx)
+	if err != nil {
+		return nil, err
+	}
 	config := &HomeConfigDTO{
 		Announcements:       announcements,
 		Banners:             banners,
@@ -62,6 +66,7 @@ func (s *Service) HomeConfig(ctx context.Context, siteCode string) (*HomeConfigD
 		AWRecycle:           awRecycle,
 		CooperationFeedback: cooperationFeedback,
 		HomeEntriesEnabled:  homeEntriesEnabled,
+		BrandBar:            brandBar,
 	}
 	s.applySiteHomeOverrides(ctx, siteCode, config)
 	return config, nil
diff --git a/frontend/src/features/home/api.ts b/frontend/src/features/home/api.ts
index 554e1ca..33761df 100644
--- a/frontend/src/features/home/api.ts
+++ b/frontend/src/features/home/api.ts
@@ -34,6 +34,12 @@ export interface HomeBannerItem {
   mobile?: HomeBannerVisual
 }
 
+export interface HomeBrandBarConfig {
+  eyebrow: string
+  title: string
+  subtitle: string
+}
+
 export interface HomeConfig {
   announcements: string[]
   banners: HomeBannerItem[]
@@ -41,6 +47,15 @@ export interface HomeConfig {
   aw_recycle: HomeEntryConfig
   cooperation_feedback: HomeEntryConfig
   home_entries_enabled: boolean
+  /** 首页品牌条三行文案，后台可配置；旧接口未返回时前台回退默认值。 */
+  brand_bar?: HomeBrandBarConfig
+}
+
+/** 首页品牌条默认文案，与后端 mobile.home_brand_bar 默认值保持一致。 */
+export const fallbackBrandBar: HomeBrandBarConfig = {
+  eyebrow: 'JIEYOU TRADING HOUSE · 账号租赁',
+  title: '解忧柜选',
+  subtitle: '实名审核 · 流程留痕 · 账单透明 · 争议可申诉',
 }
 
 export const fallbackBanners: HomeBannerItem[] = [
diff --git a/frontend/src/features/listings/ListingListPage.tsx b/frontend/src/features/listings/ListingListPage.tsx
index 76620d9..a1bdb4f 100644
--- a/frontend/src/features/listings/ListingListPage.tsx
+++ b/frontend/src/features/listings/ListingListPage.tsx
@@ -25,6 +25,7 @@ import {
 import { Link } from 'react-router-dom'
 
 import { BrandLogo } from '@/components/BrandLogo'
+import { fallbackBrandBar, useHomeConfig } from '@/features/home/api'
 import { HomePortalRow } from '@/features/home/HomePortalRow'
 import { useListings } from '@/features/listings/api'
 import {
@@ -296,6 +297,9 @@ export function ListingListPage() {
     localStorage.setItem('jieyou:listings:view', mode)
   }
 
+  const homeConfig = useHomeConfig()
+  const brandBar = homeConfig.data?.brand_bar ?? fallbackBrandBar
+
   const publishOptions = useQuery({
     queryKey: ['listing-publish-options'],
     queryFn: fetchListingPublishOptions,
@@ -384,11 +388,9 @@ export function ListingListPage() {
       <section className="home-market-bar">
         <div className="home-market-bar__inner">
           <div className="home-market-bar__copy">
-            <span className="home-market-bar__eyebrow">JIEYOU TRADING HOUSE · 账号租赁</span>
-            <strong className="home-market-bar__title">解忧柜选</strong>
-            <span className="home-market-bar__trust">
-              实名审核 · 流程留痕 · 账单透明 · 争议可申诉
-            </span>
+            <span className="home-market-bar__eyebrow">{brandBar.eyebrow}</span>
+            <strong className="home-market-bar__title">{brandBar.title}</strong>
+            <span className="home-market-bar__trust">{brandBar.subtitle}</span>
           </div>
           <Input.Search
             allowClear
diff --git a/frontend/src/features/mobile/MobileHomePage.tsx b/frontend/src/features/mobile/MobileHomePage.tsx
index bb5f80d..b3cb12c 100644
--- a/frontend/src/features/mobile/MobileHomePage.tsx
+++ b/frontend/src/features/mobile/MobileHomePage.tsx
@@ -29,6 +29,7 @@ import { Link, useNavigate } from 'react-router-dom'
 import { BrandLogo } from '@/components/BrandLogo'
 import {
   fallbackBanners,
+  fallbackBrandBar,
   useHomeConfig,
   type HomeBannerItem,
   type HomeEntryConfig,
@@ -444,6 +445,7 @@ export function MobileHomePage() {
   const banners = (homeConfig.data?.banners ?? fallbackBanners)
     .filter(banner => banner.enabled !== false)
     .slice(0, 4)
+  const brandBar = homeConfig.data?.brand_bar ?? fallbackBrandBar
 
   const runBannerAction = (banner: HomeBannerItem) => {
     const action = banner.mobile?.action
@@ -469,7 +471,7 @@ export function MobileHomePage() {
       <section className="mobile-home-search">
         <div className="mobile-home-search__heading">
           <div>
-            <span>解忧柜选</span>
+            <span>{brandBar.title}</span>
             <strong>今天想租什么账号？</strong>
           </div>
           <Link to="/m/announcements">规则</Link>
diff --git a/frontend/src/styles/storefront-home.css b/frontend/src/styles/storefront-home.css
index 49599a7..b8062fe 100644
--- a/frontend/src/styles/storefront-home.css
+++ b/frontend/src/styles/storefront-home.css
@@ -255,25 +255,35 @@
   flex-direction: column;
   gap: 1px;
   min-width: 232px;
+  max-width: 360px;
 }
 
 .home-market-bar__eyebrow {
+  max-width: 100%;
+  overflow: hidden;
   color: var(--ink-muted);
   font-size: 10.5px;
   letter-spacing: 0.18em;
+  text-overflow: ellipsis;
+  white-space: nowrap;
 }
 
 .home-market-bar__title {
+  max-width: 100%;
+  overflow: hidden;
   color: var(--brand-ink);
   font-family: 'Noto Serif SC', 'Songti SC', serif;
   font-size: 22px;
   letter-spacing: 0.05em;
   line-height: 1.35;
+  text-overflow: ellipsis;
+  white-space: nowrap;
 }
 
 .home-market-bar__trust {
   color: var(--ink-muted);
   font-size: 11px;
+  line-height: 1.4;
 }
 
 .home-market-bar__search {