diff --git a/backend/internal/model/distribution.go b/backend/internal/model/distribution.go
index f611162..6593b0c 100644
--- a/backend/internal/model/distribution.go
+++ b/backend/internal/model/distribution.go
@@ -4,29 +4,31 @@ import "time"
 
 // DistributionSite 表示一个独立分销网站主体。
 type DistributionSite struct {
-	ID                      uint64    `gorm:"primaryKey" json:"id"`
-	SiteCode                string    `gorm:"size:64;not null;uniqueIndex" json:"site_code"`
-	SiteName                string    `gorm:"size:128;not null" json:"site_name"`
-	Domain                  string    `gorm:"size:255;not null;uniqueIndex" json:"domain"`
-	Status                  string    `gorm:"size:16;not null;default:'active';index" json:"status"`
-	DisplayAccountEnabled   bool      `gorm:"not null;default:true" json:"display_account_enabled"`
-	LogoURL                 string    `gorm:"size:512;not null;default:''" json:"logo_url"`
-	FaviconURL              string    `gorm:"size:512;not null;default:''" json:"favicon_url"`
-	BannersJSON             string    `gorm:"type:text" json:"banners_json"`
-	AnnouncementsJSON       string    `gorm:"type:text" json:"announcements_json"`
-	FooterInfoJSON          string    `gorm:"type:text" json:"footer_info_json"`
-	AWRecycleJSON           string    `gorm:"type:text" json:"aw_recycle_json"`
-	CooperationFeedbackJSON string    `gorm:"type:text" json:"cooperation_feedback_json"`
-	DefaultSupportGroupID   *uint64   `gorm:"index" json:"default_support_group_id,omitempty"`
-	ListingQrcodeURL        string    `gorm:"size:512;not null;default:''" json:"listing_qrcode_url"`
-	SMSConfigJSON           string    `gorm:"type:text" json:"-"`
-	ReceiveRatioDelta       float64   `gorm:"type:decimal(10,2);not null;default:0" json:"receive_ratio_delta"`
-	ReceiveCostDelta        float64   `gorm:"type:decimal(10,2);not null;default:0" json:"receive_cost_delta"`
-	TaxEnabled              bool      `gorm:"not null;default:false" json:"tax_enabled"`
-	TaxRateBPS              int64     `gorm:"not null;default:100" json:"tax_rate_bps"`
-	SettlementHoldDays      int       `gorm:"not null;default:7" json:"settlement_hold_days"`
-	CreatedAt               time.Time `json:"created_at"`
-	UpdatedAt               time.Time `json:"updated_at"`
+	ID                      uint64 `gorm:"primaryKey" json:"id"`
+	SiteCode                string `gorm:"size:64;not null;uniqueIndex" json:"site_code"`
+	SiteName                string `gorm:"size:128;not null" json:"site_name"`
+	Domain                  string `gorm:"size:255;not null;uniqueIndex" json:"domain"`
+	Status                  string `gorm:"size:16;not null;default:'active';index" json:"status"`
+	DisplayAccountEnabled   bool   `gorm:"not null;default:true" json:"display_account_enabled"`
+	LogoURL                 string `gorm:"size:512;not null;default:''" json:"logo_url"`
+	FaviconURL              string `gorm:"size:512;not null;default:''" json:"favicon_url"`
+	BannersJSON             string `gorm:"type:text" json:"banners_json"`
+	AnnouncementsJSON       string `gorm:"type:text" json:"announcements_json"`
+	FooterInfoJSON          string `gorm:"type:text" json:"footer_info_json"`
+	AWRecycleJSON           string `gorm:"type:text" json:"aw_recycle_json"`
+	CooperationFeedbackJSON string `gorm:"type:text" json:"cooperation_feedback_json"`
+	// StorefrontTextJSON 首页文案（tagline/hero_badge/hero_desc/card_sub），空字段继承前台默认。
+	StorefrontTextJSON    string    `gorm:"type:text" json:"storefront_text_json"`
+	DefaultSupportGroupID *uint64   `gorm:"index" json:"default_support_group_id,omitempty"`
+	ListingQrcodeURL      string    `gorm:"size:512;not null;default:''" json:"listing_qrcode_url"`
+	SMSConfigJSON         string    `gorm:"type:text" json:"-"`
+	ReceiveRatioDelta     float64   `gorm:"type:decimal(10,2);not null;default:0" json:"receive_ratio_delta"`
+	ReceiveCostDelta      float64   `gorm:"type:decimal(10,2);not null;default:0" json:"receive_cost_delta"`
+	TaxEnabled            bool      `gorm:"not null;default:false" json:"tax_enabled"`
+	TaxRateBPS            int64     `gorm:"not null;default:100" json:"tax_rate_bps"`
+	SettlementHoldDays    int       `gorm:"not null;default:7" json:"settlement_hold_days"`
+	CreatedAt             time.Time `json:"created_at"`
+	UpdatedAt             time.Time `json:"updated_at"`
 }
 
 func (DistributionSite) TableName() string { return "distribution_sites" }
diff --git a/backend/internal/modules/distribution/dto.go b/backend/internal/modules/distribution/dto.go
index 07ea5d1..87756af 100644
--- a/backend/internal/modules/distribution/dto.go
+++ b/backend/internal/modules/distribution/dto.go
@@ -16,6 +16,7 @@ type SiteDTO struct {
 	FooterInfoJSON          string    `json:"footer_info_json"`
 	AWRecycleJSON           string    `json:"aw_recycle_json"`
 	CooperationFeedbackJSON string    `json:"cooperation_feedback_json"`
+	StorefrontTextJSON      string    `json:"storefront_text_json"`
 	DefaultSupportGroupID   *uint64   `json:"default_support_group_id,omitempty"`
 	ListingQrcodeURL        string    `json:"listing_qrcode_url"`
 	ReceiveRatioDelta       float64   `json:"receive_ratio_delta"`
@@ -260,6 +261,7 @@ type PublicSiteInfoDTO struct {
 	BannersJSON           string  `json:"banners_json"`
 	AnnouncementsJSON     string  `json:"announcements_json"`
 	FooterInfoJSON        string  `json:"footer_info_json"`
+	StorefrontTextJSON    string  `json:"storefront_text_json"`
 	DefaultSupportGroupID *uint64 `json:"default_support_group_id,omitempty"`
 	ReceiveRatioDelta     float64 `json:"receive_ratio_delta"`
 	ReceiveCostDelta      float64 `json:"receive_cost_delta"`
@@ -428,6 +430,7 @@ type UpdateSiteBrandingRequest struct {
 	FooterInfoJSON          *string `json:"footer_info_json"`
 	AWRecycleJSON           *string `json:"aw_recycle_json"`
 	CooperationFeedbackJSON *string `json:"cooperation_feedback_json"`
+	StorefrontTextJSON      *string `json:"storefront_text_json"`
 	ListingQrcodeURL        *string `json:"listing_qrcode_url"`
 }
 
diff --git a/backend/internal/modules/distribution/repository.go b/backend/internal/modules/distribution/repository.go
index 370a46c..c97ffc2 100644
--- a/backend/internal/modules/distribution/repository.go
+++ b/backend/internal/modules/distribution/repository.go
@@ -887,6 +887,7 @@ func siteDTO(row model.DistributionSite) SiteDTO {
 		FooterInfoJSON:          row.FooterInfoJSON,
 		AWRecycleJSON:           row.AWRecycleJSON,
 		CooperationFeedbackJSON: row.CooperationFeedbackJSON,
+		StorefrontTextJSON:      row.StorefrontTextJSON,
 		CreatedAt:               row.CreatedAt,
 		UpdatedAt:               row.UpdatedAt,
 	}
@@ -2657,6 +2658,7 @@ func (r *Repository) GetPublicSiteInfo(ctx context.Context, code, domain string)
 		BannersJSON:           site.BannersJSON,
 		AnnouncementsJSON:     site.AnnouncementsJSON,
 		FooterInfoJSON:        site.FooterInfoJSON,
+		StorefrontTextJSON:    site.StorefrontTextJSON,
 		ReceiveRatioDelta:     site.ReceiveRatioDelta,
 		ReceiveCostDelta:      site.ReceiveCostDelta,
 	}
@@ -2744,6 +2746,10 @@ func (r *Repository) UpdateSiteBranding(ctx context.Context, adminID, siteID uin
 		site.CooperationFeedbackJSON = strings.TrimSpace(*req.CooperationFeedbackJSON)
 		updates["cooperation_feedback_json"] = site.CooperationFeedbackJSON
 	}
+	if req.StorefrontTextJSON != nil {
+		site.StorefrontTextJSON = strings.TrimSpace(*req.StorefrontTextJSON)
+		updates["storefront_text_json"] = site.StorefrontTextJSON
+	}
 	if req.ListingQrcodeURL != nil {
 		site.ListingQrcodeURL = strings.TrimSpace(*req.ListingQrcodeURL)
 		updates["listing_qrcode_url"] = site.ListingQrcodeURL
diff --git a/backend/internal/modules/distribution/repository_test.go b/backend/internal/modules/distribution/repository_test.go
index f83cfe4..b9ce63e 100644
--- a/backend/internal/modules/distribution/repository_test.go
+++ b/backend/internal/modules/distribution/repository_test.go
@@ -637,12 +637,14 @@ func TestDistributionBrandingAndMarkup(t *testing.T) {
 	banners := `[{"image_url":"https://cdn.example.com/b1.jpg"}]`
 	announcements := `[{"title":"开业大吉"}]`
 	footer := `{"copyright":"2026 Brand"}`
+	storefrontText := `{"tagline":"天域商行 · 专注回收","hero_badge":"正品保障"}`
 	updated, err := repo.UpdateSiteBranding(t.Context(), 0, site.ID, UpdateSiteBrandingRequest{
-		LogoURL:           &logo,
-		FaviconURL:        &favicon,
-		BannersJSON:       &banners,
-		AnnouncementsJSON: &announcements,
-		FooterInfoJSON:    &footer,
+		LogoURL:            &logo,
+		FaviconURL:         &favicon,
+		BannersJSON:        &banners,
+		AnnouncementsJSON:  &announcements,
+		FooterInfoJSON:     &footer,
+		StorefrontTextJSON: &storefrontText,
 	})
 	if err != nil {
 		t.Fatalf("UpdateSiteBranding failed: %v", err)
@@ -650,6 +652,30 @@ func TestDistributionBrandingAndMarkup(t *testing.T) {
 	if updated.LogoURL != "https://cdn.example.com/logo.png" || updated.FaviconURL != "https://cdn.example.com/favicon.ico" {
 		t.Fatalf("unexpected branding: %+v", updated)
 	}
+	if updated.StorefrontTextJSON != storefrontText {
+		t.Fatalf("storefront_text_json = %q, want %q", updated.StorefrontTextJSON, storefrontText)
+	}
+
+	// 公开站点信息必须透出首页文案，前台才能读到站长自定义内容。
+	publicInfo, err := repo.GetPublicSiteInfo(t.Context(), site.SiteCode, "")
+	if err != nil {
+		t.Fatalf("GetPublicSiteInfo failed: %v", err)
+	}
+	if publicInfo.StorefrontTextJSON != storefrontText {
+		t.Fatalf("public storefront_text_json = %q, want %q", publicInfo.StorefrontTextJSON, storefrontText)
+	}
+
+	// 传空字符串表示清除自定义文案，前台回落内置默认值。
+	emptyText := ""
+	textCleared, err := repo.UpdateSiteBranding(t.Context(), 0, site.ID, UpdateSiteBrandingRequest{
+		StorefrontTextJSON: &emptyText,
+	})
+	if err != nil {
+		t.Fatalf("clearing storefront text failed: %v", err)
+	}
+	if textCleared.StorefrontTextJSON != "" {
+		t.Fatalf("storefront_text_json should be cleared, got %q", textCleared.StorefrontTextJSON)
+	}
 
 	qrURL := "/api/files/object?key=qrcode/brand-site.png"
 	qrUpdated, err := repo.UpdateSite(t.Context(), 0, site.ID, UpdateSiteRequest{ListingQrcodeURL: &qrURL})
diff --git a/backend/migrations/000076_distribution_site_storefront_text.sql b/backend/migrations/000076_distribution_site_storefront_text.sql
new file mode 100644
index 0000000..c9a2891
--- /dev/null
+++ b/backend/migrations/000076_distribution_site_storefront_text.sql
@@ -0,0 +1,15 @@
+-- +goose Up
+
+-- 分站首页文案（站长可在分销后台「品牌装修」自定义）。JSON 字段：
+--   tagline    头部品牌区副标题（PC + 移动）
+--   hero_badge 首页主视觉徽标（PC Hero + 移动认证卡片）
+--   hero_desc  首页主视觉描述（PC）
+--   card_sub   移动端认证卡片副标题
+-- 空值或空字符串表示沿用前台内置默认文案，因此不影响存量站点。
+ALTER TABLE distribution_sites
+  ADD COLUMN storefront_text_json TEXT NULL COMMENT '分站首页文案 JSON（tagline/hero_badge/hero_desc/card_sub），空字段继承默认' AFTER cooperation_feedback_json;
+
+-- +goose Down
+
+ALTER TABLE distribution_sites
+  DROP COLUMN storefront_text_json;
diff --git a/distribution-admin/src/api.ts b/distribution-admin/src/api.ts
index edf8e22..7e82651 100644
--- a/distribution-admin/src/api.ts
+++ b/distribution-admin/src/api.ts
@@ -129,6 +129,7 @@ export interface Site {
   footer_info_json?: string
   aw_recycle_json?: string
   cooperation_feedback_json?: string
+  storefront_text_json?: string
   listing_qrcode_url?: string
   receive_ratio_delta?: number
   receive_cost_delta?: number
@@ -651,6 +652,7 @@ export interface SiteBrandingPayload {
   footer_info_json?: string
   aw_recycle_json?: string
   cooperation_feedback_json?: string
+  storefront_text_json?: string
   listing_qrcode_url?: string
 }
 
diff --git a/distribution-admin/src/pages/SiteSettings.tsx b/distribution-admin/src/pages/SiteSettings.tsx
index 9a54231..62d6bb9 100644
--- a/distribution-admin/src/pages/SiteSettings.tsx
+++ b/distribution-admin/src/pages/SiteSettings.tsx
@@ -62,6 +62,21 @@ interface AnnouncementItem {
   content?: string
 }
 
+interface StorefrontTextForm {
+  tagline: string
+  hero_badge: string
+  hero_desc: string
+  card_sub: string
+}
+
+// 与前台 shared/utils/storefrontText.ts 的默认文案保持一致（留空即回落到这些值）。
+const DEFAULT_STOREFRONT_TEXT: StorefrontTextForm = {
+  tagline: '安全交易 · 全程留痕',
+  hero_badge: '品质保障',
+  hero_desc: '账号均经过严格验号与安全质检，支持自动交付与全程留痕，为您提供安全无忧的租号体验。',
+  card_sub: '严格验号 · 统一质检交付 · 专属独立订单',
+}
+
 interface FooterInfo {
   copyright?: string
   icp?: string
@@ -121,6 +136,9 @@ export default function SiteSettings() {
   const [faviconUrl, setFaviconUrl] = useState<string>('')
   const [banners, setBanners] = useState<BannerItem[]>([])
   const [announcements, setAnnouncements] = useState<AnnouncementItem[]>([])
+  const [storefrontText, setStorefrontText] = useState<StorefrontTextForm>({
+    ...DEFAULT_STOREFRONT_TEXT,
+  })
   const [footerInfo, setFooterInfo] = useState<FooterInfo>({
     copyright: '',
     icp: '',
@@ -187,6 +205,20 @@ export default function SiteSettings() {
         } catch {
           setFooterInfo({})
         }
+
+        try {
+          const parsed = found.storefront_text_json
+            ? (JSON.parse(found.storefront_text_json) as Partial<StorefrontTextForm>)
+            : {}
+          setStorefrontText({
+            tagline: parsed.tagline?.trim() || '',
+            hero_badge: parsed.hero_badge?.trim() || '',
+            hero_desc: parsed.hero_desc?.trim() || '',
+            card_sub: parsed.card_sub?.trim() || '',
+          })
+        } catch {
+          setStorefrontText({ tagline: '', hero_badge: '', hero_desc: '', card_sub: '' })
+        }
         setReceiveCostDelta(Math.max(0, found.receive_cost_delta || 0))
         const aw = parseHomeEntry(found.aw_recycle_json, defaultAWEntry)
         setAwUseMain(aw.useMain)
@@ -468,6 +500,17 @@ export default function SiteSettings() {
     )
   }
 
+  /** 全部留空时清除该配置（前台回落默认文案），否则按 JSON 保存。 */
+  function storefrontTextFilled(value: StorefrontTextForm): string {
+    const filled = {
+      tagline: value.tagline.trim(),
+      hero_badge: value.hero_badge.trim(),
+      hero_desc: value.hero_desc.trim(),
+      card_sub: value.card_sub.trim(),
+    }
+    return Object.values(filled).some(Boolean) ? JSON.stringify(filled) : ''
+  }
+
   async function handleSave() {
     if (!siteID) return
     setSaving(true)
@@ -480,6 +523,7 @@ export default function SiteSettings() {
         footer_info_json: JSON.stringify(footerInfo),
         aw_recycle_json: awUseMain ? '' : JSON.stringify(awEntry),
         cooperation_feedback_json: coopUseMain ? '' : JSON.stringify(coopEntry),
+        storefront_text_json: storefrontTextFilled(storefrontText),
         listing_qrcode_url: listingQrcode.trim(),
       }
       const updated = await updateSiteBranding(siteID, payload)
@@ -1001,6 +1045,58 @@ export default function SiteSettings() {
                     </Space>
                   ),
                 },
+                {
+                  key: 'storefront_text',
+                  label: '首页文案',
+                  children: (
+                    <Space direction="vertical" style={{ width: '100%' }} size="middle">
+                      <Typography.Text type="secondary">
+                        留空则使用默认文案（占位提示即默认值）。这些文案出现在商城头部与首页主视觉，可按本站品牌口径自由填写。
+                      </Typography.Text>
+                      <div>
+                        <Typography.Text strong>头部品牌区副标题</Typography.Text>
+                        <Input
+                          placeholder={DEFAULT_STOREFRONT_TEXT.tagline}
+                          value={storefrontText.tagline}
+                          onChange={(e) =>
+                            setStorefrontText({ ...storefrontText, tagline: e.target.value })
+                          }
+                        />
+                      </div>
+                      <div>
+                        <Typography.Text strong>首页主视觉徽标</Typography.Text>
+                        <Input
+                          placeholder={DEFAULT_STOREFRONT_TEXT.hero_badge}
+                          value={storefrontText.hero_badge}
+                          onChange={(e) =>
+                            setStorefrontText({ ...storefrontText, hero_badge: e.target.value })
+                          }
+                        />
+                      </div>
+                      <div>
+                        <Typography.Text strong>首页主视觉描述</Typography.Text>
+                        <Input.TextArea
+                          rows={2}
+                          placeholder={DEFAULT_STOREFRONT_TEXT.hero_desc}
+                          value={storefrontText.hero_desc}
+                          onChange={(e) =>
+                            setStorefrontText({ ...storefrontText, hero_desc: e.target.value })
+                          }
+                        />
+                      </div>
+                      <div>
+                        <Typography.Text strong>移动端认证卡片副标题</Typography.Text>
+                        <Input
+                          placeholder={DEFAULT_STOREFRONT_TEXT.card_sub}
+                          value={storefrontText.card_sub}
+                          onChange={(e) =>
+                            setStorefrontText({ ...storefrontText, card_sub: e.target.value })
+                          }
+                        />
+                      </div>
+                    </Space>
+                  ),
+                },
                 {
                   key: 'footer',
                   label: '页脚与客服备案',
@@ -1126,11 +1222,18 @@ export default function SiteSettings() {
                 {logoUrl ? (
                   <img src={logoUrl} alt="Logo" style={{ height: 26, objectFit: 'contain' }} />
                 ) : (
-                  <strong style={{ fontSize: 14, color: '#1677ff' }}>
-                    {currentSite?.site_name || 'HFB 分销商城'}
-                  </strong>
+                  <span style={{ display: 'flex', flexDirection: 'column' }}>
+                    <strong style={{ fontSize: 14, color: '#1677ff' }}>
+                      {currentSite?.site_name || 'HFB 分销商城'}
+                    </strong>
+                    <small style={{ fontSize: 10, color: '#94a3b8' }}>
+                      {storefrontText.tagline.trim() || DEFAULT_STOREFRONT_TEXT.tagline}
+                    </small>
+                  </span>
                 )}
-                <Tag color="blue">分销前台</Tag>
+                <Tag color="blue">
+                  {storefrontText.hero_badge.trim() || DEFAULT_STOREFRONT_TEXT.hero_badge}
+                </Tag>
               </div>
 
               {/* Simulated Announcements Marquee */}
diff --git a/docs/分销网管理后台设计方案.md b/docs/分销网管理后台设计方案.md
index f960a15..fb596bd 100644
--- a/docs/分销网管理后台设计方案.md
+++ b/docs/分销网管理后台设计方案.md
@@ -867,3 +867,8 @@ distribution.hao858.com {
 - 生产与测试口径一致：结算批次入账、站点提现与冷却期自动释放不再按 `APP_ENV` 冻结（原 `liveMoneyMovementEnabled` 生产保护已移除）。
 - 新建站点的默认结算冷却天数由系统配置 `distribution.default_settlement_hold_days` 统一控制（默认 7 天，0=立即释放，最大 365），管理端可在系统配置页调整；站点级 `settlement_hold_days` 仍可单独覆盖。
 - `distribution-admin` 基于 React + TypeScript + Vite + Ant Design，覆盖经营大盘、双视图资产管理、选品货架、订单中心、品牌装修与钱包明细。
+- 分站前台统一按「一手独立商城」呈现：不向顾客暴露分销身份（无「官方分销」标识），
+  登录/注册页与首页品牌区的站名、Logo 均取自站点配置。
+- 首页文案支持站长自定义：`distribution_sites.storefront_text_json`
+  （`tagline` 头部副标题 / `hero_badge` 主视觉徽标 / `hero_desc` 主视觉描述 / `card_sub` 移动端卡片副标题），
+  在分销后台「品牌装修 → 首页文案」编辑；字段留空或整段为空时回落到前台内置默认文案。
diff --git a/frontend/src/features/auth/views/LoginView.vue b/frontend/src/features/auth/views/LoginView.vue
index 1710bb8..a1dbc66 100644
--- a/frontend/src/features/auth/views/LoginView.vue
+++ b/frontend/src/features/auth/views/LoginView.vue
@@ -6,10 +6,12 @@ import { computed, onMounted, onUnmounted, reactive, ref } from 'vue'
 import { useRouter } from 'vue-router'
 
 import { fetchAuthCaptcha, sendSmsCode, type AuthCaptcha } from '@/features/auth/api/auth'
+import { useDistributionSiteStore } from '@/stores/distributionSite'
 import { useSessionStore } from '@/stores/session'
 
 const router = useRouter()
 const session = useSessionStore()
+const siteStore = useDistributionSiteStore()
 const loading = ref(false)
 const sending = ref(false)
 const captchaLoading = ref(false)
@@ -177,8 +179,9 @@ const modeSubtitle = computed(() =>
     <div class="login-card">
       <div class="login-left">
         <div class="brand-lockup">
-          <div class="brand-logo">锤</div>
-          <strong>大锤商行</strong>
+          <img v-if="siteStore.logoUrl" :src="siteStore.logoUrl" alt="" class="brand-logo-img" />
+          <div v-else class="brand-logo">{{ siteStore.brandMark }}</div>
+          <strong>{{ siteStore.siteName }}</strong>
         </div>
         <div class="login-hero">
           <h2>安全租号<br />畅享游戏</h2>
@@ -188,7 +191,7 @@ const modeSubtitle = computed(() =>
           </p>
         </div>
         <div class="login-footer">
-          <span>© 哈夫币租号平台</span>
+          <span>© {{ siteStore.isDistribution ? siteStore.siteName : '哈夫币租号平台' }}</span>
         </div>
       </div>
 
@@ -488,6 +491,14 @@ const modeSubtitle = computed(() =>
   font-weight: 900;
 }
 
+.brand-logo-img {
+  width: 36px;
+  height: 36px;
+  border-radius: 10px;
+  object-fit: cover;
+  box-shadow: 0 8px 24px rgba(23, 35, 61, 0.12);
+}
+
 .brand-lockup strong {
   color: #0f172a;
   font-size: 15px;
diff --git a/frontend/src/features/auth/views/MobileLoginView.vue b/frontend/src/features/auth/views/MobileLoginView.vue
index eff3d47..1bdebcd 100644
--- a/frontend/src/features/auth/views/MobileLoginView.vue
+++ b/frontend/src/features/auth/views/MobileLoginView.vue
@@ -5,12 +5,14 @@ import { showToast, showDialog } from 'vant'
 
 import { fetchAuthCaptcha, type AuthCaptcha } from '@/features/auth/api/auth'
 import { useSessionStore } from '@/stores/session'
+import { useDistributionSiteStore } from '@/stores/distributionSite'
 import { useSmsCountdown } from '@/shared/composables/useSmsCountdown'
 import { readError } from '@/shared/utils/error'
 
 const router = useRouter()
 const route = useRoute()
 const session = useSessionStore()
+const siteStore = useDistributionSiteStore()
 const loading = ref(false)
 const agreed = ref(false)
 const captchaLoading = ref(false)
@@ -116,8 +118,9 @@ async function handlePasswordLogin() {
 
     <section class="auth-body">
       <div class="brand-lockup">
-        <div class="brand-logo">锤</div>
-        <strong>大锤商行</strong>
+        <img v-if="siteStore.logoUrl" :src="siteStore.logoUrl" alt="" class="brand-logo-img" />
+        <div v-else class="brand-logo">{{ siteStore.brandMark }}</div>
+        <strong>{{ siteStore.siteName }}</strong>
       </div>
 
       <div class="form-section">
@@ -293,6 +296,14 @@ async function handlePasswordLogin() {
   font-weight: 900;
 }
 
+.brand-logo-img {
+  width: 44px;
+  height: 44px;
+  border-radius: 12px;
+  object-fit: cover;
+  box-shadow: 0 10px 28px rgba(23, 35, 61, 0.12);
+}
+
 .brand-lockup strong {
   color: #0f172a;
   font-size: 20px;
diff --git a/frontend/src/features/auth/views/MobileProfileView.vue b/frontend/src/features/auth/views/MobileProfileView.vue
index ed8761d..e5f71f4 100644
--- a/frontend/src/features/auth/views/MobileProfileView.vue
+++ b/frontend/src/features/auth/views/MobileProfileView.vue
@@ -359,7 +359,7 @@ function resolveAvatarURL(url: string | undefined | null) {
       <section v-if="siteStore.isDistribution" class="growth-card is-distribution">
         <div>
           <span>所属商城</span>
-          <strong>{{ siteStore.siteName || '专属分销商城' }}</strong>
+          <strong>{{ siteStore.siteName || '官方商城' }}</strong>
         </div>
         <div>
           <span>会员特权</span>
diff --git a/frontend/src/features/auth/views/MobileRegisterView.vue b/frontend/src/features/auth/views/MobileRegisterView.vue
index 7af508b..24a288d 100644
--- a/frontend/src/features/auth/views/MobileRegisterView.vue
+++ b/frontend/src/features/auth/views/MobileRegisterView.vue
@@ -5,12 +5,14 @@ import { showToast } from 'vant'
 
 import { fetchAuthCaptcha, type AuthCaptcha } from '@/features/auth/api/auth'
 import { useSessionStore } from '@/stores/session'
+import { useDistributionSiteStore } from '@/stores/distributionSite'
 import { useSmsCountdown } from '@/shared/composables/useSmsCountdown'
 import { readError } from '@/shared/utils/error'
 
 const router = useRouter()
 const route = useRoute()
 const session = useSessionStore()
+const siteStore = useDistributionSiteStore()
 const loading = ref(false)
 const agreed = ref(false)
 const captchaLoading = ref(false)
@@ -95,8 +97,9 @@ async function handleRegister() {
 
     <section class="auth-body">
       <div class="brand-lockup">
-        <div class="brand-logo">锤</div>
-        <strong>大锤商行</strong>
+        <img v-if="siteStore.logoUrl" :src="siteStore.logoUrl" alt="" class="brand-logo-img" />
+        <div v-else class="brand-logo">{{ siteStore.brandMark }}</div>
+        <strong>{{ siteStore.siteName }}</strong>
       </div>
 
       <div class="form-section">
@@ -267,6 +270,14 @@ async function handleRegister() {
   font-weight: 900;
 }
 
+.brand-logo-img {
+  width: 46px;
+  height: 46px;
+  border-radius: 14px;
+  object-fit: cover;
+  box-shadow: 0 14px 32px rgba(23, 35, 61, 0.12);
+}
+
 .brand-lockup strong {
   display: block;
   color: #111827;
diff --git a/frontend/src/features/guide/views/MobileAddHomeGuideView.vue b/frontend/src/features/guide/views/MobileAddHomeGuideView.vue
index 0f00e69..16884ff 100644
--- a/frontend/src/features/guide/views/MobileAddHomeGuideView.vue
+++ b/frontend/src/features/guide/views/MobileAddHomeGuideView.vue
@@ -3,8 +3,10 @@ import { computed } from 'vue'
 import { useRouter } from 'vue-router'
 import { showToast } from 'vant'
 import shareMenuIcon from '@/assets/share-menu-icon.png'
+import { useDistributionSiteStore } from '@/stores/distributionSite'
 
 const router = useRouter()
+const siteStore = useDistributionSiteStore()
 
 const homeUrl = computed(() => `${window.location.origin}/m`)
 
@@ -32,18 +34,22 @@ async function copyHomeUrl() {
 
     <section class="guide-hero">
       <div class="guide-hero-copy">
-        <span>大锤商行</span>
+        <span>{{ siteStore.siteName }}</span>
         <h2>如何添加到手机</h2>
         <p>添加后可从桌面直接进入，找号、下单和查看消息更顺手。</p>
       </div>
-      <div class="hammer-badge" aria-hidden="true">锤</div>
+      <div class="hammer-badge" aria-hidden="true">{{ siteStore.brandMark }}</div>
     </section>
 
     <section class="guide-step">
       <div class="step-index">1</div>
       <div class="step-body">
         <h3>点击浏览器「分享/共享」</h3>
-        <p>请先用 Safari、Chrome 或系统浏览器打开大锤商行，在底部工具栏或菜单里找到入口。</p>
+        <p>
+          请先用 Safari、Chrome 或系统浏览器打开{{
+            siteStore.siteName
+          }}，在底部工具栏或菜单里找到入口。
+        </p>
         <div class="browser-demo" aria-label="浏览器分享或共享按钮示意">
           <div class="demo-nav">
             <span>AA</span>
diff --git a/frontend/src/features/listings/views/HomeView.vue b/frontend/src/features/listings/views/HomeView.vue
index b9b8a1f..fd717e0 100644
--- a/frontend/src/features/listings/views/HomeView.vue
+++ b/frontend/src/features/listings/views/HomeView.vue
@@ -51,7 +51,7 @@ const displayAnnouncements = computed(() => {
       return siteStore.announcements
     }
     return [
-      `【${siteStore.siteName}】官方认证独立分销站：账号实时同步主站，官方质检，安全秒交接！`,
+      `【${siteStore.siteName}】精选三角洲账号：官方验号，安全秒交接，售后有保障！`,
       ...announcements.value,
     ]
   }
@@ -63,7 +63,7 @@ const displayBanners = computed<HomeBannerSlide[]>(() => {
     return siteStore.banners.map(b => ({
       eyebrow: siteStore.siteName,
       title: b.title || '精选游戏账号 · 随租随玩',
-      badge: '分销精选',
+      badge: '本店精选',
       pill: '官方保障',
       tone: 'gold',
       image_url: b.image_url,
@@ -441,17 +441,15 @@ if (!restored) {
     <HomeAnnouncement :announcements="displayAnnouncements" />
 
     <main class="home-content">
-      <!-- 分销站专属标识 Banner -->
+      <!-- 商城专属标识 Banner -->
       <div v-if="siteStore.isDistribution" class="dist-portal-banner">
         <div class="dist-portal-content">
           <div class="dist-portal-tag">
             <span class="dist-pulse"></span>
-            官方分销认证
+            {{ siteStore.storefrontText.hero_badge }}
           </div>
-          <h2 class="dist-portal-title">{{ siteStore.siteName }} 专区</h2>
-          <p class="dist-portal-desc">
-            全站上架账号均由平台统一质检与自动交付，订单数据独立隔离，为您提供安全无忧的租号体验。
-          </p>
+          <h2 class="dist-portal-title">{{ siteStore.siteName }}</h2>
+          <p class="dist-portal-desc">{{ siteStore.storefrontText.hero_desc }}</p>
         </div>
         <div class="dist-portal-badges">
           <div class="dist-badge-item">
diff --git a/frontend/src/features/listings/views/MobileHomeView.css b/frontend/src/features/listings/views/MobileHomeView.css
index a2e0cf7..7fee354 100644
--- a/frontend/src/features/listings/views/MobileHomeView.css
+++ b/frontend/src/features/listings/views/MobileHomeView.css
@@ -71,19 +71,6 @@
   font-size: 17px;
 }
 
-.mobile-brand-badge {
-  display: inline-flex;
-  align-items: center;
-  padding: 1px 5px;
-  font-size: 10px;
-  font-weight: 700;
-  color: #ff6a00;
-  background: rgba(255, 106, 0, 0.1);
-  border: 1px solid rgba(255, 106, 0, 0.25);
-  border-radius: 999px;
-  line-height: 1.3;
-}
-
 .mobile-brand small {
   color: #64748b;
   font-size: 13px;
diff --git a/frontend/src/features/listings/views/MobileHomeView.vue b/frontend/src/features/listings/views/MobileHomeView.vue
index 89fc9d1..f2d0306 100644
--- a/frontend/src/features/listings/views/MobileHomeView.vue
+++ b/frontend/src/features/listings/views/MobileHomeView.vue
@@ -90,7 +90,7 @@ const announcements = ref<string[]>(defaultHomeAnnouncements)
 const displayAnnouncements = computed(() => {
   if (siteStore.isDistribution) {
     return [
-      `【${siteStore.siteName}】官方认证分销站，账号实时同步主站，售后有保障！`,
+      `【${siteStore.siteName}】精选三角洲账号：官方验号，安全秒交接，售后有保障！`,
       ...announcements.value,
     ]
   }
@@ -841,9 +841,10 @@ if (!restoreHomeConfigFromCache()) {
             <div>
               <div class="mobile-brand-title-row">
                 <strong>{{ siteStore.siteName }}</strong>
-                <span v-if="siteStore.isDistribution" class="mobile-brand-badge">官方分销</span>
               </div>
-              <small>{{ siteStore.isDistribution ? '官方分销·平台保障' : '哈夫币租号' }}</small>
+              <small>{{
+                siteStore.isDistribution ? siteStore.storefrontText.tagline : '哈夫币租号'
+              }}</small>
             </div>
           </div>
           <button
@@ -898,13 +899,13 @@ if (!restoreHomeConfigFromCache()) {
       <!-- ========== Content 区域 ========== -->
       <van-pull-refresh v-model="refreshing" @refresh="onRefresh">
         <section class="mobile-content">
-          <!-- 分销站移动端专属认证卡片 -->
+          <!-- 商城移动端专属认证卡片 -->
           <div v-if="siteStore.isDistribution" class="mobile-dist-card">
             <div class="dist-card-top">
-              <span class="dist-card-badge">官方分销站</span>
+              <span class="dist-card-badge">{{ siteStore.storefrontText.hero_badge }}</span>
               <strong class="dist-card-name">{{ siteStore.siteName }}</strong>
             </div>
-            <p class="dist-card-sub">官方平台实时同步 · 统一质检交付 · 专属独立订单</p>
+            <p class="dist-card-sub">{{ siteStore.storefrontText.card_sub }}</p>
           </div>
 
           <!-- Banner 轮播 -->
diff --git a/frontend/src/features/orders/views/OrdersView.vue b/frontend/src/features/orders/views/OrdersView.vue
index 295a10c..49cdaf9 100644
--- a/frontend/src/features/orders/views/OrdersView.vue
+++ b/frontend/src/features/orders/views/OrdersView.vue
@@ -313,7 +313,7 @@ function bizTypeLabel(bizType: BizType) {
           <span class="orders-total-badge">{{ unifiedOrders.length }} 笔订单</span>
         </div>
         <p v-if="siteStore.isDistribution" class="hero-subtitle">
-          当前为【{{ siteStore.siteName }}】专属分销商城，仅展示在此分销站产生的订单记录
+          当前为【{{ siteStore.siteName }}】商城，仅展示在本站产生的订单记录
         </p>
         <p v-else class="hero-subtitle">租赁与撞车订单统一管理 · 实时交接与进度追踪</p>
       </div>
diff --git a/frontend/src/layouts/AppLayout.css b/frontend/src/layouts/AppLayout.css
index 368913f..e8636ac 100644
--- a/frontend/src/layouts/AppLayout.css
+++ b/frontend/src/layouts/AppLayout.css
@@ -81,20 +81,6 @@
   color: #0f172a;
 }
 
-.pc-brand-badge {
-  display: inline-flex;
-  align-items: center;
-  padding: 1px 6px;
-  font-size: 10px;
-  font-weight: 700;
-  color: #ff6a00;
-  background: rgba(255, 106, 0, 0.1);
-  border: 1px solid rgba(255, 106, 0, 0.25);
-  border-radius: 999px;
-  line-height: 1.4;
-  letter-spacing: 0.2px;
-}
-
 .pc-brand-sub {
   font-size: 11px;
   color: #94a3b8;
diff --git a/frontend/src/layouts/AppLayout.vue b/frontend/src/layouts/AppLayout.vue
index 7adb652..5108cfc 100644
--- a/frontend/src/layouts/AppLayout.vue
+++ b/frontend/src/layouts/AppLayout.vue
@@ -158,10 +158,9 @@ async function handleSupportClick() {
         <div class="pc-brand-info">
           <div class="pc-brand-title-row">
             <span class="pc-brand-text">{{ siteStore.siteName }}</span>
-            <span v-if="siteStore.isDistribution" class="pc-brand-badge">官方分销</span>
           </div>
           <small class="pc-brand-sub">{{
-            siteStore.isDistribution ? '官方分销·平台保障' : '哈夫币租号'
+            siteStore.isDistribution ? siteStore.storefrontText.tagline : '哈夫币租号'
           }}</small>
         </div>
       </RouterLink>
@@ -232,7 +231,7 @@ async function handleSupportClick() {
               </span>
               <span class="pc-user-name">{{ session.displayName }}</span>
               <span v-if="siteStore.isDistribution" class="pc-growth-badge is-distribution">
-                分销专享
+                会员专享
               </span>
               <span v-else class="pc-growth-badge" :class="`is-${growthBadgeTone}`">
                 {{ session.renterGrowthLevelName }}
@@ -254,7 +253,7 @@ async function handleSupportClick() {
                   >
                     <div>
                       <span>所属商城</span>
-                      <strong>{{ siteStore.siteName || '专属分销站' }}</strong>
+                      <strong>{{ siteStore.siteName || '官方商城' }}</strong>
                     </div>
                     <div>
                       <span>会员权益</span>
diff --git a/frontend/src/shared/utils/__tests__/storefrontText.spec.ts b/frontend/src/shared/utils/__tests__/storefrontText.spec.ts
new file mode 100644
index 0000000..cc0da42
--- /dev/null
+++ b/frontend/src/shared/utils/__tests__/storefrontText.spec.ts
@@ -0,0 +1,34 @@
+import { describe, expect, it } from 'vitest'
+
+import { defaultStorefrontText, mergeStorefrontText } from '../storefrontText'
+
+describe('mergeStorefrontText', () => {
+  it('未配置时全部回落默认文案', () => {
+    expect(mergeStorefrontText()).toEqual(defaultStorefrontText)
+    expect(mergeStorefrontText(null)).toEqual(defaultStorefrontText)
+    expect(mergeStorefrontText({})).toEqual(defaultStorefrontText)
+  })
+
+  it('站长配置覆盖对应字段，其余保持默认', () => {
+    const merged = mergeStorefrontText({ tagline: '天域商行 · 专注回收', hero_badge: '正品保障' })
+    expect(merged.tagline).toBe('天域商行 · 专注回收')
+    expect(merged.hero_badge).toBe('正品保障')
+    expect(merged.hero_desc).toBe(defaultStorefrontText.hero_desc)
+    expect(merged.card_sub).toBe(defaultStorefrontText.card_sub)
+  })
+
+  it('空白配置按未配置处理（不允许出现空文案）', () => {
+    const merged = mergeStorefrontText({ tagline: '   ', hero_desc: '' })
+    expect(merged.tagline).toBe(defaultStorefrontText.tagline)
+    expect(merged.hero_desc).toBe(defaultStorefrontText.hero_desc)
+  })
+
+  it('去掉首尾空白并忽略非法类型', () => {
+    const merged = mergeStorefrontText({
+      tagline: '  安全交易 · 全程留痕  ',
+      hero_badge: 123 as unknown as string,
+    })
+    expect(merged.tagline).toBe('安全交易 · 全程留痕')
+    expect(merged.hero_badge).toBe(defaultStorefrontText.hero_badge)
+  })
+})
diff --git a/frontend/src/shared/utils/storefrontText.ts b/frontend/src/shared/utils/storefrontText.ts
new file mode 100644
index 0000000..1fff208
--- /dev/null
+++ b/frontend/src/shared/utils/storefrontText.ts
@@ -0,0 +1,38 @@
+/**
+ * 分站首页文案（站长可在分销后台「品牌装修」自定义，留空则用这里的默认值）。
+ *
+ * 这些位置原本是写死的分销标识（如「官方分销认证」），改成可配置后：
+ *  - 各站可以写自己的口号，前台看起来是独立商城
+ *  - 不配置时行为与默认口径一致
+ */
+export interface StorefrontText {
+  /** 头部品牌区副标题（PC + 移动） */
+  tagline: string
+  /** 首页主视觉徽标（PC Hero + 移动认证卡片） */
+  hero_badge: string
+  /** 首页主视觉描述（PC） */
+  hero_desc: string
+  /** 移动端认证卡片副标题 */
+  card_sub: string
+}
+
+export const defaultStorefrontText: StorefrontText = {
+  tagline: '安全交易 · 全程留痕',
+  hero_badge: '品质保障',
+  hero_desc: '账号均经过严格验号与安全质检，支持自动交付与全程留痕，为您提供安全无忧的租号体验。',
+  card_sub: '严格验号 · 统一质检交付 · 专属独立订单',
+}
+
+/** 逐字段合并站长配置：未配置或配置为空的字段回落到默认文案。 */
+export function mergeStorefrontText(raw?: Partial<StorefrontText> | null): StorefrontText {
+  return {
+    tagline: readText(raw?.tagline, defaultStorefrontText.tagline),
+    hero_badge: readText(raw?.hero_badge, defaultStorefrontText.hero_badge),
+    hero_desc: readText(raw?.hero_desc, defaultStorefrontText.hero_desc),
+    card_sub: readText(raw?.card_sub, defaultStorefrontText.card_sub),
+  }
+}
+
+function readText(value: unknown, fallback: string): string {
+  return typeof value === 'string' && value.trim() ? value.trim() : fallback
+}
diff --git a/frontend/src/stores/distributionSite.ts b/frontend/src/stores/distributionSite.ts
index 8d506bb..dd07d7c 100644
--- a/frontend/src/stores/distributionSite.ts
+++ b/frontend/src/stores/distributionSite.ts
@@ -2,6 +2,11 @@ import { defineStore } from 'pinia'
 import { apiClient } from '@/shared/api/client'
 import type { ApiResponse } from '@/shared/types/types'
 import { normalizeAnnouncements } from '@/shared/utils/announcements'
+import {
+  defaultStorefrontText,
+  mergeStorefrontText,
+  type StorefrontText,
+} from '@/shared/utils/storefrontText'
 
 export interface DistributionBanner {
   image_url: string
@@ -28,6 +33,7 @@ export interface DistributionSiteInfo {
   banners_json?: string
   announcements_json?: string
   footer_info_json?: string
+  storefront_text_json?: string
   receive_ratio_delta?: number
   receive_cost_delta?: number
 }
@@ -74,12 +80,20 @@ export const useDistributionSiteStore = defineStore('distributionSite', {
       banners: [] as DistributionBanner[],
       announcements: [] as string[],
       footerInfo: null as DistributionFooterInfo | null,
+      storefrontText: { ...defaultStorefrontText } as StorefrontText,
       receiveRatioDelta: 0,
       receiveCostDelta: 0,
       initialized: false,
     }
   },
 
+  getters: {
+    /** 品牌标识字符：分站取站名首字，主站沿用「锤」。 */
+    brandMark(state): string {
+      return state.isDistribution && state.siteName ? state.siteName.slice(0, 1) : '锤'
+    },
+  },
+
   actions: {
     async initSite() {
       const envCode = ((import.meta.env.VITE_DISTRIBUTION_SITE_CODE as string) || '').trim()
@@ -181,6 +195,16 @@ export const useDistributionSiteStore = defineStore('distributionSite', {
             this.footerInfo = null
           }
 
+          if (info.storefront_text_json) {
+            try {
+              this.storefrontText = mergeStorefrontText(JSON.parse(info.storefront_text_json))
+            } catch {
+              this.storefrontText = { ...defaultStorefrontText }
+            }
+          } else {
+            this.storefrontText = { ...defaultStorefrontText }
+          }
+
           this.receiveRatioDelta = Math.max(0, Number(info.receive_ratio_delta || 0))
           this.receiveCostDelta = Math.max(0, Number(info.receive_cost_delta || 0))
 
@@ -221,6 +245,7 @@ export const useDistributionSiteStore = defineStore('distributionSite', {
       this.banners = []
       this.announcements = []
       this.footerInfo = null
+      this.storefrontText = { ...defaultStorefrontText }
       this.receiveRatioDelta = 0
       this.receiveCostDelta = 0
       sessionStorage.removeItem('hfb_site_code')