diff --git a/apps/frontend/index.html b/apps/frontend/index.html
index a730e0cb..94870c37 100644
--- a/apps/frontend/index.html
+++ b/apps/frontend/index.html
@@ -3,7 +3,15 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <title>order-site react</title>
+    <meta name="theme-color" content="#f97316" />
+    <meta
+      name="description"
+      content="Order Site 运营后台管理中心：订单、工单、成本与财务的一体化管理平台。"
+    />
+    <link rel="icon" type="image/svg+xml" href="/favicon.svg" />
+    <link rel="icon" href="/favicon.ico" sizes="16x16 32x32 48x48" />
+    <link rel="apple-touch-icon" href="/apple-touch-icon.png" />
+    <title>运营后台管理中心</title>
   </head>
   <body>
     <div id="root"></div>
diff --git a/apps/frontend/public/apple-touch-icon.png b/apps/frontend/public/apple-touch-icon.png
new file mode 100644
index 00000000..f38780f0
Binary files /dev/null and b/apps/frontend/public/apple-touch-icon.png differ
diff --git a/apps/frontend/public/favicon.ico b/apps/frontend/public/favicon.ico
new file mode 100644
index 00000000..a97b6d9e
Binary files /dev/null and b/apps/frontend/public/favicon.ico differ
diff --git a/apps/frontend/public/favicon.svg b/apps/frontend/public/favicon.svg
new file mode 100644
index 00000000..b3c32d35
--- /dev/null
+++ b/apps/frontend/public/favicon.svg
@@ -0,0 +1,21 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" role="img" aria-label="运营后台管理中心">
+  <defs>
+    <linearGradient id="brand" x1="6" y1="2" x2="58" y2="62" gradientUnits="userSpaceOnUse">
+      <stop offset="0" stop-color="#FB923C" />
+      <stop offset="0.5" stop-color="#F97316" />
+      <stop offset="1" stop-color="#EA580C" />
+    </linearGradient>
+    <linearGradient id="gloss" x1="10" y1="4" x2="40" y2="50" gradientUnits="userSpaceOnUse">
+      <stop offset="0" stop-color="#FFFFFF" stop-opacity="0.3" />
+      <stop offset="1" stop-color="#FFFFFF" stop-opacity="0" />
+    </linearGradient>
+  </defs>
+  <rect width="64" height="64" rx="17" fill="url(#brand)" />
+  <rect width="64" height="64" rx="17" fill="url(#gloss)" />
+  <g fill="#FFFFFF">
+    <rect x="15" y="15" width="15" height="19" rx="4.5" />
+    <rect x="34" y="15" width="15" height="13" rx="4.5" />
+    <rect x="15" y="38" width="15" height="11" rx="4.5" opacity="0.72" />
+    <rect x="34" y="32" width="15" height="17" rx="4.5" opacity="0.9" />
+  </g>
+</svg>
diff --git a/apps/frontend/public/icon-192.png b/apps/frontend/public/icon-192.png
new file mode 100644
index 00000000..a6409c0d
Binary files /dev/null and b/apps/frontend/public/icon-192.png differ
diff --git a/apps/frontend/public/icon-512.png b/apps/frontend/public/icon-512.png
new file mode 100644
index 00000000..fa8fcc53
Binary files /dev/null and b/apps/frontend/public/icon-512.png differ
diff --git a/apps/frontend/src/pages/admin/AdminLoginPage.tsx b/apps/frontend/src/pages/admin/AdminLoginPage.tsx
index 5ad635ed..f7a7d654 100644
--- a/apps/frontend/src/pages/admin/AdminLoginPage.tsx
+++ b/apps/frontend/src/pages/admin/AdminLoginPage.tsx
@@ -46,6 +46,42 @@ const brandFeatures = [
   },
 ]
 
+/** 与站点图标同源的品牌标记：橙色渐变圆角方块 + 白色仪表盘四宫格。 */
+function BrandMark({ size = 42 }: { size?: number }) {
+  return (
+    <svg
+      width={size}
+      height={size}
+      viewBox="0 0 64 64"
+      role="img"
+      aria-label="运营后台管理中心"
+      style={{ display: 'block', borderRadius: 10 }}
+    >
+      <defs>
+        <linearGradient
+          id="orderBrand"
+          x1="6"
+          y1="2"
+          x2="58"
+          y2="62"
+          gradientUnits="userSpaceOnUse"
+        >
+          <stop offset="0" stopColor="#FB923C" />
+          <stop offset="0.5" stopColor="#F97316" />
+          <stop offset="1" stopColor="#EA580C" />
+        </linearGradient>
+      </defs>
+      <rect width="64" height="64" rx="17" fill="url(#orderBrand)" />
+      <g fill="#fff">
+        <rect x="15" y="15" width="15" height="19" rx="4.5" />
+        <rect x="34" y="15" width="15" height="13" rx="4.5" />
+        <rect x="15" y="38" width="15" height="11" rx="4.5" opacity="0.72" />
+        <rect x="34" y="32" width="15" height="17" rx="4.5" opacity="0.9" />
+      </g>
+    </svg>
+  )
+}
+
 export default function AdminLoginPage() {
   const navigate = useNavigate()
   const { message } = App.useApp()
@@ -188,7 +224,7 @@ export default function AdminLoginPage() {
         <aside className="auth-brand">
           <div className="auth-brand-logo">
             <span className="auth-logo-mark">
-              <DashboardOutlined />
+              <BrandMark size={42} />
             </span>
             <strong>Order Site Admin</strong>
           </div>
@@ -218,7 +254,7 @@ export default function AdminLoginPage() {
           <div className="auth-form-card">
             <div className="auth-mobile-brand">
               <span className="auth-logo-mark">
-                <DashboardOutlined />
+                <BrandMark size={36} />
               </span>
               <strong>Order Site Admin</strong>
             </div>