diff --git a/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/AdminKuaishouCloudFulfillment.css b/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/AdminKuaishouCloudFulfillment.css
index 06450e94..77cbadc0 100644
--- a/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/AdminKuaishouCloudFulfillment.css
+++ b/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/AdminKuaishouCloudFulfillment.css
@@ -285,6 +285,150 @@
   border: 1px solid var(--border-default);
 }
 
+.rule-editor {
+  display: grid;
+  gap: var(--space-3);
+}
+
+.rule-editor-main {
+  display: grid;
+  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
+  gap: var(--space-3);
+  align-items: stretch;
+}
+
+.rule-panel {
+  display: grid;
+  align-content: start;
+  gap: var(--space-4);
+  min-width: 0;
+  padding: var(--space-4);
+  border: 1px solid var(--border-default);
+  border-radius: var(--radius-md);
+  background: var(--bg-surface);
+}
+
+.rule-panel--strategy {
+  background: var(--bg-subtle);
+}
+
+.rule-panel-head {
+  display: flex;
+  justify-content: space-between;
+  gap: var(--space-3);
+  align-items: center;
+  min-width: 0;
+}
+
+.rule-panel-head > span {
+  color: var(--text-secondary);
+  font-size: var(--text-xs);
+  line-height: 1.5;
+  text-align: right;
+}
+
+.rule-panel-title {
+  display: flex;
+  align-items: center;
+  gap: var(--space-2);
+  min-width: 0;
+  color: var(--text-primary);
+}
+
+.rule-panel-title strong {
+  font-size: var(--text-base);
+  font-weight: 700;
+}
+
+.rule-step {
+  display: inline-grid;
+  place-items: center;
+  width: 30px;
+  height: 24px;
+  border-radius: var(--radius-sm);
+  background: var(--bg-subtle);
+  color: var(--text-secondary);
+  font-size: var(--text-xs);
+  font-weight: 700;
+}
+
+.rule-panel--strategy .rule-step {
+  background: var(--bg-surface);
+}
+
+.mapping-grid--core {
+  gap: var(--space-3) var(--space-4);
+}
+
+.strategy-grid {
+  display: grid;
+  grid-template-columns: minmax(150px, 0.24fr) minmax(150px, 0.24fr) minmax(0, 1fr);
+  gap: var(--space-4);
+  align-items: end;
+}
+
+.strategy-checks {
+  display: flex;
+  flex-wrap: wrap;
+  gap: var(--space-2) var(--space-4);
+  min-height: 32px;
+  align-items: center;
+}
+
+.advanced-fields {
+  border: 1px dashed var(--border-default);
+  border-radius: var(--radius-md);
+  background: var(--bg-surface);
+}
+
+.advanced-fields summary {
+  display: flex;
+  justify-content: space-between;
+  gap: var(--space-3);
+  align-items: center;
+  padding: var(--space-3) var(--space-4);
+  color: var(--text-primary);
+  cursor: pointer;
+  list-style: none;
+}
+
+.advanced-fields summary::-webkit-details-marker {
+  display: none;
+}
+
+.advanced-fields summary span {
+  font-weight: 700;
+}
+
+.advanced-fields summary small {
+  color: var(--text-secondary);
+  font-size: var(--text-xs);
+  line-height: 1.5;
+  text-align: right;
+}
+
+.advanced-fields summary::after {
+  content: '展开';
+  flex: 0 0 auto;
+  min-width: 40px;
+  color: var(--color-primary);
+  font-size: var(--text-xs);
+  font-weight: 700;
+  text-align: right;
+}
+
+.advanced-fields[open] summary {
+  border-bottom: 1px dashed var(--border-default);
+}
+
+.advanced-fields[open] summary::after {
+  content: '收起';
+}
+
+.advanced-grid {
+  padding: var(--space-4);
+}
+
 .field-wide {
   grid-column: 1 / -1;
 }
@@ -320,6 +464,7 @@
 .binding-actions {
   display: flex;
   flex-wrap: wrap;
+  justify-content: flex-end;
   gap: var(--space-3);
   align-items: center;
   padding-top: var(--space-3);
@@ -353,12 +498,26 @@
 
   .overview-stats,
   .lookup-toolbar,
+  .rule-editor-main,
+  .strategy-grid,
   .mapping-editor,
   .mapping-grid,
   .mapping-extra {
     grid-template-columns: 1fr;
   }
 
+  .rule-panel-head,
+  .advanced-fields summary {
+    display: grid;
+    grid-template-columns: 1fr;
+    align-items: start;
+  }
+
+  .rule-panel-head > span,
+  .advanced-fields summary small {
+    text-align: left;
+  }
+
   .mapping-arrow {
     display: none;
   }
diff --git a/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/components/AdminKuaishouCloudRuleCard.vue b/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/components/AdminKuaishouCloudRuleCard.vue
index d5dc1caf..b16057e6 100644
--- a/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/components/AdminKuaishouCloudRuleCard.vue
+++ b/apps/frontend/src/views/admin/fulfillment/kuaishou-cloud/components/AdminKuaishouCloudRuleCard.vue
@@ -77,16 +77,164 @@ const emit = defineEmits<{
       }}</el-descriptions-item>
     </el-descriptions>
 
-    <div v-else class="mapping-editor">
-      <el-card shadow="never" class="mapping-panel mapping-panel--external">
-        <template #header>
-          <div class="mapping-panel-head">
-            <strong>外部商品</strong>
-            <span>来源平台 / 快手侧命中条件</span>
+    <div v-else class="rule-editor">
+      <div class="rule-editor-main">
+        <section class="rule-panel rule-panel--match">
+          <div class="rule-panel-head">
+            <div class="rule-panel-title">
+              <span class="rule-step">01</span>
+              <strong>商品匹配</strong>
+            </div>
+            <span>订单进来后先命中这里</span>
           </div>
-        </template>
 
-        <el-form label-position="top" class="mapping-grid">
+          <el-form label-position="top" class="mapping-grid mapping-grid--core">
+            <el-form-item label="外部 SKU / productNo" class="field-wide">
+              <el-input
+                v-model="item.externalSkuCode"
+                class="text-input"
+                maxlength="120"
+                placeholder="优先填写 91 卡券 productNo，例如 183999074512936"
+              />
+              <small class="field-help">最推荐的命中条件。没有特殊情况时，只填这一项即可。</small>
+            </el-form-item>
+            <el-form-item label="内部 SKU">
+              <el-input
+                v-model="item.internalSkuCode"
+                class="text-input"
+                maxlength="80"
+                placeholder="必填，例如 romantic-destiny-pack"
+              />
+            </el-form-item>
+            <el-form-item label="内部商品名">
+              <el-input
+                v-model="item.internalSkuName"
+                class="text-input"
+                maxlength="120"
+                placeholder="后台识别用，建议填清楚"
+              />
+            </el-form-item>
+          </el-form>
+        </section>
+
+        <section class="rule-panel rule-panel--delivery">
+          <div class="rule-panel-head">
+            <div class="rule-panel-title">
+              <span class="rule-step">02</span>
+              <strong>履约资源</strong>
+            </div>
+            <span>账号、cloud SKU 和核销店铺</span>
+          </div>
+
+          <el-form label-position="top" class="mapping-grid mapping-grid--core">
+            <el-form-item label="cloud 账号优先级" class="field-wide">
+              <el-select
+                v-model="item.cloudSourceKeys"
+                class="text-input"
+                multiple
+                collapse-tags
+                collapse-tags-tooltip
+                placeholder="按顺序选择可用于履约的 cloud 账号"
+                @change="emit('handleCloudSourceKeysChanged')"
+              >
+                <el-option
+                  v-for="opt in cloudtentaclesSourceOptions"
+                  :key="opt.key"
+                  :label="opt.label || opt.key"
+                  :value="opt.key"
+                />
+              </el-select>
+              <small class="field-help">执行时从左到右尝试，SKU 列表使用第一个账号加载。</small>
+            </el-form-item>
+            <el-form-item label="cloud SKU">
+              <el-select
+                v-model="item.cloudSkuId"
+                class="text-input"
+                placeholder="请选择 cloud SKU"
+                @change="emit('handleCloudSkuSelected', item.cloudSkuId)"
+                @visible-change="emit('handleCloudSkuDropdownVisible', $event)"
+              >
+                <el-option label="请选择 cloud SKU" :value="0" />
+                <el-option
+                  v-for="sku in getCloudSkuOptions(item)"
+                  :key="sku.id"
+                  :label="formatCloudSkuOptionLabel(sku)"
+                  :value="sku.id"
+                />
+              </el-select>
+            </el-form-item>
+            <el-form-item label="cloud SKU 名称">
+              <el-input
+                :model-value="item.cloudSkuName"
+                class="text-input"
+                placeholder="选择后自动带出"
+                readonly
+              />
+            </el-form-item>
+            <el-form-item label="快手核销店铺" class="field-wide">
+              <el-select
+                v-model="item.kuaishouConsumeShopId"
+                class="text-input"
+                placeholder="请选择已配置 Cookie 的快手小店"
+                @change="emit('handleKuaishouConsumeShopSelected')"
+              >
+                <el-option label="请选择已配置 Cookie 的快手小店" value="" />
+                <el-option
+                  v-for="shop in getKuaishouConsumeShopOptions()"
+                  :key="shop.shopId"
+                  :label="formatKuaishouConsumeShopOption(shop)"
+                  :value="shop.shopId"
+                />
+              </el-select>
+              <small class="field-help">来自“平台店铺 -> 快手小店核销”配置。</small>
+            </el-form-item>
+          </el-form>
+        </section>
+      </div>
+
+      <section class="rule-panel rule-panel--strategy">
+        <div class="rule-panel-head">
+          <div class="rule-panel-title">
+            <span class="rule-step">03</span>
+            <strong>执行策略</strong>
+          </div>
+          <span>一般保持默认即可</span>
+        </div>
+
+        <el-form label-position="top" class="strategy-grid">
+          <el-form-item label="优先级">
+            <el-input-number
+              v-model="item.priority"
+              class="text-input"
+              :min="1"
+              controls-position="right"
+            />
+          </el-form-item>
+          <el-form-item label="最低保留余额">
+            <el-input-number
+              v-model="item.minAssetReserve"
+              class="text-input"
+              :min="0"
+              controls-position="right"
+            />
+          </el-form-item>
+          <el-form-item label="自动动作" class="field-wide">
+            <div class="strategy-checks">
+              <el-checkbox v-model="item.enabled">启用规则</el-checkbox>
+              <el-checkbox v-model="item.autoBuyEnabled">自动购买</el-checkbox>
+              <el-checkbox v-model="item.autoReturnNumberAfterDispatch">发货后退号</el-checkbox>
+              <el-checkbox v-model="item.autoConsumeAfterDispatch">发货后核销</el-checkbox>
+            </div>
+          </el-form-item>
+        </el-form>
+      </section>
+
+      <details class="advanced-fields">
+        <summary>
+          <span>高级匹配与备注</span>
+          <small>多店铺、多平台或人工排查时再展开</small>
+        </summary>
+        <el-form label-position="top" class="mapping-grid advanced-grid">
           <el-form-item label="来源 provider">
             <el-input
               v-model="item.provider"
@@ -103,7 +251,7 @@ const emit = defineEmits<{
               placeholder="默认 kuaishou"
             />
           </el-form-item>
-          <el-form-item label="店铺 ID" class="field-wide">
+          <el-form-item label="店铺 ID">
             <el-input
               v-model="item.shopId"
               class="text-input"
@@ -111,20 +259,12 @@ const emit = defineEmits<{
               placeholder="留空表示跨店铺共用"
             />
           </el-form-item>
-          <el-form-item label="外部 SKU">
-            <el-input
-              v-model="item.externalSkuCode"
-              class="text-input"
-              maxlength="120"
-              placeholder="例如 91卡券 productNo"
-            />
-          </el-form-item>
           <el-form-item label="外部商品 ID">
             <el-input
               v-model="item.externalItemId"
               class="text-input"
               maxlength="120"
-              placeholder="平台商品 ID"
+              placeholder="平台商品 ID，可选"
             />
           </el-form-item>
           <el-form-item label="外部商品名" class="field-wide">
@@ -132,153 +272,47 @@ const emit = defineEmits<{
               v-model="item.externalSkuName"
               class="text-input"
               maxlength="200"
-              placeholder="用于名称匹配"
+              placeholder="只有需要按名称匹配时再填"
             />
           </el-form-item>
-          <el-form-item label="解析商品名" class="field-wide">
+          <el-form-item label="解析商品名">
             <el-input
               v-model="item.resolvedSkuName"
               class="text-input"
               maxlength="120"
-              placeholder="可作为商品名兜底"
-            />
-          </el-form-item>
-        </el-form>
-      </el-card>
-
-      <div class="mapping-arrow" aria-hidden="true">
-        <span>映射到</span>
-      </div>
-
-      <el-card shadow="never" class="mapping-panel mapping-panel--internal">
-        <template #header>
-          <div class="mapping-panel-head">
-            <strong>内部履约</strong>
-            <span>内部 SKU + cloud 资源</span>
-          </div>
-        </template>
-
-        <el-form label-position="top" class="mapping-grid">
-          <el-form-item label="内部 SKU">
-            <el-input
-              v-model="item.internalSkuCode"
-              class="text-input"
-              maxlength="80"
-              placeholder="必填，用于生成任务"
-            />
-          </el-form-item>
-          <el-form-item label="优先级">
-            <el-input-number
-              v-model="item.priority"
-              class="text-input"
-              :min="1"
-              controls-position="right"
-            />
-          </el-form-item>
-          <el-form-item label="内部商品名" class="field-wide">
-            <el-input
-              v-model="item.internalSkuName"
-              class="text-input"
-              maxlength="120"
-              placeholder="展示用，可选但建议填"
-            />
-          </el-form-item>
-          <el-form-item label="cloud 账号优先级" class="field-wide">
-            <el-select
-              v-model="item.cloudSourceKeys"
-              class="text-input"
-              multiple
-              collapse-tags
-              collapse-tags-tooltip
-              placeholder="按顺序选择可用于履约的 cloud 账号"
-              @change="emit('handleCloudSourceKeysChanged')"
-            >
-              <el-option
-                v-for="opt in cloudtentaclesSourceOptions"
-                :key="opt.key"
-                :label="opt.label || opt.key"
-                :value="opt.key"
-              />
-            </el-select>
-            <small class="field-help">执行时会从左到右尝试，SKU 列表使用第一个账号加载。</small>
-          </el-form-item>
-          <el-form-item label="cloud SKU ID">
-            <el-select
-              v-model="item.cloudSkuId"
-              class="text-input"
-              @change="emit('handleCloudSkuSelected', item.cloudSkuId)"
-              @visible-change="emit('handleCloudSkuDropdownVisible', $event)"
-            >
-              <el-option label="请选择 cloud SKU" :value="0" />
-              <el-option
-                v-for="sku in getCloudSkuOptions(item)"
-                :key="sku.id"
-                :label="formatCloudSkuOptionLabel(sku)"
-                :value="sku.id"
-              />
-            </el-select>
-            <small class="field-help">先填内部 SKU / 商品名，再选择会更容易匹配。</small>
-          </el-form-item>
-          <el-form-item label="cloud SKU 名称" class="field-wide">
-            <el-input
-              :model-value="item.cloudSkuName"
-              class="text-input"
-              placeholder="选择 cloud SKU 后自动带出"
-              readonly
+              placeholder="商品名兜底，可选"
             />
           </el-form-item>
           <el-form-item label="虚拟号 VN Key">
             <el-input class="text-input" model-value="1" readonly />
           </el-form-item>
-          <el-form-item label="最低保留余额">
-            <el-input-number
-              v-model="item.minAssetReserve"
+          <el-form-item label="核销店铺 ID">
+            <el-input
+              :model-value="item.kuaishouConsumeShopId || '-'"
               class="text-input"
-              :min="0"
-              controls-position="right"
+              readonly
+            />
+          </el-form-item>
+          <el-form-item label="核销店铺名">
+            <el-input
+              :model-value="item.kuaishouConsumeShopName || '-'"
+              class="text-input"
+              readonly
+            />
+          </el-form-item>
+          <el-form-item label="备注" class="field-wide">
+            <el-input
+              v-model="item.notes"
+              class="text-input textarea-input"
+              maxlength="400"
+              placeholder="绑定场景、客服注意事项等"
+              type="textarea"
             />
           </el-form-item>
         </el-form>
-      </el-card>
+      </details>
     </div>
 
-    <el-form v-if="!isCollapsed" label-position="top" class="mapping-extra">
-      <el-form-item label="快手核销店铺" class="field-wide">
-        <el-select
-          v-model="item.kuaishouConsumeShopId"
-          class="text-input"
-          placeholder="请选择已配置 Cookie 的快手小店"
-          @change="emit('handleKuaishouConsumeShopSelected')"
-        >
-          <el-option label="请选择已配置 Cookie 的快手小店" value="" />
-          <el-option
-            v-for="shop in getKuaishouConsumeShopOptions()"
-            :key="shop.shopId"
-            :label="formatKuaishouConsumeShopOption(shop)"
-            :value="shop.shopId"
-          />
-        </el-select>
-        <small class="field-help"
-          >来自"平台店铺 -> 快手小店核销"配置，保存时会自动带出店铺名。</small
-        >
-      </el-form-item>
-      <el-form-item label="核销店铺 ID">
-        <el-input :model-value="item.kuaishouConsumeShopId || '-'" class="text-input" readonly />
-      </el-form-item>
-      <el-form-item label="核销店铺名">
-        <el-input :model-value="item.kuaishouConsumeShopName || '-'" class="text-input" readonly />
-      </el-form-item>
-      <el-form-item label="备注" class="field-wide">
-        <el-input
-          v-model="item.notes"
-          class="text-input textarea-input"
-          maxlength="400"
-          placeholder="绑定场景、客服注意事项等"
-          type="textarea"
-        />
-      </el-form-item>
-    </el-form>
-
     <el-alert
       v-if="validationState?.localId === item.localId"
       :title="validationState?.message"
@@ -294,11 +328,7 @@ const emit = defineEmits<{
       :closable="false"
     />
 
-    <div class="binding-actions">
-      <el-checkbox v-model="item.enabled">启用规则</el-checkbox>
-      <el-checkbox v-model="item.autoBuyEnabled">自动购买</el-checkbox>
-      <el-checkbox v-model="item.autoReturnNumberAfterDispatch">发货后退号</el-checkbox>
-      <el-checkbox v-model="item.autoConsumeAfterDispatch">发货后核销</el-checkbox>
+    <div v-if="!isCollapsed" class="binding-actions">
       <el-button link type="danger" @click="emit('remove')">删除</el-button>
     </div>
   </el-card>