diff --git a/apps/backend/src/config/app-config-keys.ts b/apps/backend/src/config/app-config-keys.ts
index de2959eb..dd34f61a 100644
--- a/apps/backend/src/config/app-config-keys.ts
+++ b/apps/backend/src/config/app-config-keys.ts
@@ -4,6 +4,7 @@ export const APP_CONFIG_KEYS = {
   fulfillmentRouting: 'fulfillment_routing',
   workerFinance: 'worker_finance',
   workerPlatformNotifications: 'worker_platform_notifications',
+  workerProductMatch: 'worker_product_match',
   cloudtentaclesSources: 'cloudtentacles_sources',
   cloudtentaclesSession: 'cloudtentacles_session',
   cloudtentaclesOverrideRules: 'cloudtentacles_override_rules',
diff --git a/apps/backend/src/routes/admin/worker-platform.ts b/apps/backend/src/routes/admin/worker-platform.ts
index 3c7879d0..c2e5f451 100644
--- a/apps/backend/src/routes/admin/worker-platform.ts
+++ b/apps/backend/src/routes/admin/worker-platform.ts
@@ -14,6 +14,7 @@ import {
   deleteAdminWorkOrder,
   deleteAdminWorkerLevel,
   getAdminWorkerFinanceConfig,
+  getAdminWorkerProductMatchConfig,
   getAdminWorkerPlatformNotificationConfig,
   getAdminWorkerPlatformSummary,
   getAdminWorkOrderEvents,
@@ -36,6 +37,7 @@ import {
   resolveAdminProblemWorkOrder,
   reviewAdminWorkerUser,
   saveAdminWorkerFinanceConfig,
+  saveAdminWorkerProductMatchConfig,
   saveAdminWorkerPlatformNotificationConfig,
   saveAdminWorkerWithdrawalAccount,
   saveAdminWorkCategory,
@@ -229,6 +231,32 @@ router.delete(
   ),
 )
 
+router.get(
+  '/worker-platform/product-match-config',
+  requireAdminRoles(['admin', 'operator', 'support']),
+  createJsonHandler(() => getAdminWorkerProductMatchConfig(), {
+    successMessage: 'ok',
+    errorMessage: '读取商品匹配配置失败',
+    scope: '[admin/worker-platform/product-match-config]',
+  }),
+)
+
+router.post(
+  '/worker-platform/product-match-config',
+  requireAdminRoles(['admin', 'operator']),
+  createJsonHandler((req) => saveAdminWorkerProductMatchConfig(req.body || {}), {
+    successMessage: '商品匹配配置已保存',
+    errorMessage: '保存商品匹配配置失败',
+    scope: '[admin/worker-platform/product-match-config]',
+    audit: (_req, data) => ({
+      action: 'worker_product_match_config_saved',
+      targetType: 'worker_product_match_config',
+      targetId: 'worker_product_match',
+      data: data && typeof data === 'object' ? (data as Record<string, unknown>) : {},
+    }),
+  }),
+)
+
 router.get(
   '/worker-platform/product-match-sources',
   requireAdminRoles(['admin', 'operator', 'support']),
diff --git a/apps/backend/src/services/worker-platform/admin-service.ts b/apps/backend/src/services/worker-platform/admin-service.ts
index 40e2c20d..69098252 100644
--- a/apps/backend/src/services/worker-platform/admin-service.ts
+++ b/apps/backend/src/services/worker-platform/admin-service.ts
@@ -72,6 +72,10 @@ import {
   getWorkerPlatformNotificationConfig,
   saveWorkerPlatformNotificationConfig,
 } from './worker-platform-notification-config-service.js'
+import {
+  getWorkerProductMatchConfig,
+  saveWorkerProductMatchConfig,
+} from './worker-product-match-config-service.js'
 import { refreshUploadedFileUrls } from '../file-storage/file-storage-service.js'
 import {
   createWorkOrderMaterialAdminNotification,
@@ -465,7 +469,9 @@ export async function testAdminKuaishouProductMatch(payload: JsonObject = {}) {
     listWorkProductRules({ enabled: true }),
     listWorkProductRuleMappings({ enabled: true }),
   ])
-  const decision = resolveMatchingProductRuleDecision(order, item, rules, mappings)
+  const decision = resolveMatchingProductRuleDecision(order, item, rules, mappings, {
+    legacyFallbackEnabled: getWorkerProductMatchConfig().legacyFallbackEnabled,
+  })
   const context = resolveKuaishouWorkProductMatchContext(item)
   return {
     context,
@@ -972,6 +978,14 @@ export async function saveAdminWorkerPlatformNotificationConfig(payload: JsonObj
   return saveWorkerPlatformNotificationConfig(payload)
 }
 
+export async function getAdminWorkerProductMatchConfig() {
+  return getWorkerProductMatchConfig()
+}
+
+export async function saveAdminWorkerProductMatchConfig(payload: JsonObject = {}) {
+  return saveWorkerProductMatchConfig(payload)
+}
+
 export async function listAdminWorkerFinanceRequests(query: JsonObject = {}) {
   const page = normalizePage(query.page)
   const pageSize = normalizePageSize(query.pageSize)
@@ -2002,11 +2016,14 @@ export async function syncWorkerOrdersForSourceOrder(
     listWorkProductRules({ enabled: true }),
     listWorkProductRuleMappings({ enabled: true }),
   ])
+  const productMatchConfig = getWorkerProductMatchConfig()
   const created: WorkOrderRow[] = []
   const skipped: Array<{ orderItemId: number; reason: string }> = []
 
   for (const item of orderItems) {
-    const match = resolveMatchingProductRuleDecision(order, item, rules, mappings)
+    const match = resolveMatchingProductRuleDecision(order, item, rules, mappings, {
+      legacyFallbackEnabled: productMatchConfig.legacyFallbackEnabled,
+    })
     const matchContext = resolveKuaishouWorkProductMatchContext(item)
     if (matchContext.sellerId) {
       const snapshot = safeParseJson(item.item_snapshot_json)
diff --git a/apps/backend/src/services/worker-platform/index.ts b/apps/backend/src/services/worker-platform/index.ts
index ab2019ed..0e895e14 100644
--- a/apps/backend/src/services/worker-platform/index.ts
+++ b/apps/backend/src/services/worker-platform/index.ts
@@ -1,3 +1,4 @@
 export * from './mappers.js'
 export * from './worker-service.js'
 export * from './admin-service.js'
+export * from './worker-product-match-config-service.js'
diff --git a/apps/backend/src/services/worker-platform/mappers.ts b/apps/backend/src/services/worker-platform/mappers.ts
index f21434a3..47b11873 100644
--- a/apps/backend/src/services/worker-platform/mappers.ts
+++ b/apps/backend/src/services/worker-platform/mappers.ts
@@ -611,8 +611,9 @@ export function resolveMatchingProductRule(
   item: OrderItemRow,
   rules: WorkProductRuleRow[],
   mappings: WorkProductRuleMappingRow[] = [],
+  options: { legacyFallbackEnabled?: boolean } = {},
 ) {
-  return resolveMatchingProductRuleDecision(order, item, rules, mappings).rule
+  return resolveMatchingProductRuleDecision(order, item, rules, mappings, options).rule
 }
 
 export type WorkProductRuleMatchDecision = {
@@ -638,12 +639,15 @@ export function resolveMatchingProductRuleDecision(
   item: OrderItemRow,
   rules: WorkProductRuleRow[],
   mappings: WorkProductRuleMappingRow[] = [],
+  options: { legacyFallbackEnabled?: boolean } = {},
 ): WorkProductRuleMatchDecision {
   const context = resolveKuaishouWorkProductMatchContext(item)
   const rulesById = new Map(rules.map((rule) => [Number(rule.id), rule]))
+  // 快手发码订单默认只允许确定性商品映射；非快手订单保留原有规则，避免影响其他来源。
+  const useLegacyFallback = !context.sellerId || options.legacyFallbackEnabled === true
   const candidates = [
     ...mappings.map((mapping) => scoreWorkProductRuleMapping(context, mapping, rulesById)),
-    ...rules.map((rule) => scoreWorkProductRule(order, item, rule)),
+    ...(useLegacyFallback ? rules.map((rule) => scoreWorkProductRule(order, item, rule)) : []),
   ]
     .filter(
       (candidate): candidate is { rule: WorkProductRuleRow; score: number; mappingId?: number } =>
diff --git a/apps/backend/src/services/worker-platform/worker-platform-service.test.ts b/apps/backend/src/services/worker-platform/worker-platform-service.test.ts
index b092e2fa..6dc84e9f 100644
--- a/apps/backend/src/services/worker-platform/worker-platform-service.test.ts
+++ b/apps/backend/src/services/worker-platform/worker-platform-service.test.ts
@@ -158,41 +158,63 @@ test('排行榜打手名称仅展示首字符', () => {
   assert.equal(maskWorkerLeaderboardDisplayName(''), '****')
 })
 
-test('快手具体 SKU 精确规则优先于大标题包含规则', () => {
-  const decision = resolveMatchingProductRuleDecision(buildOrderRow(), buildOrderItemRow(), [
-    buildProductRule(),
-    buildProductRule({
-      id: 2,
-      rule_key: 'gift-box',
-      product_name: '精英尊尚专属礼盒',
-      match_json: {
-        sellerId: '3676797936',
-        itemTitle: '和平精英密钥指挥官特种兵侦察兵密钥',
-        skuNick: '1个精英尊尚专属礼盒',
-        itemTitleMatchType: 'exact',
-        skuNickMatchType: 'exact',
-      },
-    }),
-  ])
+test('开启旧规则兼容匹配后，快手具体 SKU 精确规则优先于大标题包含规则', () => {
+  const decision = resolveMatchingProductRuleDecision(
+    buildOrderRow(),
+    buildOrderItemRow(),
+    [
+      buildProductRule(),
+      buildProductRule({
+        id: 2,
+        rule_key: 'gift-box',
+        product_name: '精英尊尚专属礼盒',
+        match_json: {
+          sellerId: '3676797936',
+          itemTitle: '和平精英密钥指挥官特种兵侦察兵密钥',
+          skuNick: '1个精英尊尚专属礼盒',
+          itemTitleMatchType: 'exact',
+          skuNickMatchType: 'exact',
+        },
+      }),
+    ],
+    [],
+    { legacyFallbackEnabled: true },
+  )
 
   assert.equal(decision.reason, 'matched')
   assert.equal(decision.rule?.rule_key, 'gift-box')
 })
 
-test('快手同优先级精确规则进入冲突状态', () => {
+test('开启旧规则兼容匹配后，快手同优先级精确规则进入冲突状态', () => {
   const match = {
     sellerId: '3676797936',
     skuId: '189872452606936',
   }
-  const decision = resolveMatchingProductRuleDecision(buildOrderRow(), buildOrderItemRow(), [
-    buildProductRule({ rule_key: 'gift-box-a', match_json: match }),
-    buildProductRule({ id: 2, rule_key: 'gift-box-b', match_json: match }),
-  ])
+  const decision = resolveMatchingProductRuleDecision(
+    buildOrderRow(),
+    buildOrderItemRow(),
+    [
+      buildProductRule({ rule_key: 'gift-box-a', match_json: match }),
+      buildProductRule({ id: 2, rule_key: 'gift-box-b', match_json: match }),
+    ],
+    [],
+    { legacyFallbackEnabled: true },
+  )
 
   assert.equal(decision.reason, 'ambiguous')
   assert.equal(decision.rule, null)
 })
 
+test('快手订单默认不使用旧模板大标题匹配', () => {
+  const decision = resolveMatchingProductRuleDecision(buildOrderRow(), buildOrderItemRow(), [
+    buildProductRule({ rule_key: 'special-soldier', product_name: '特种兵' }),
+  ])
+
+  assert.equal(decision.reason, 'unmatched')
+  assert.equal(decision.rule, null)
+  assert.deepEqual(decision.candidates, [])
+})
+
 test('快手 SKU 覆盖映射优先于商品默认映射', () => {
   const defaultRule = buildProductRule({ rule_key: 'commander-default', product_name: '' })
   const skuRule = buildProductRule({ id: 2, rule_key: 'gift-box-sku', product_name: '' })
diff --git a/apps/backend/src/services/worker-platform/worker-product-match-config-service.ts b/apps/backend/src/services/worker-platform/worker-product-match-config-service.ts
new file mode 100644
index 00000000..33d65876
--- /dev/null
+++ b/apps/backend/src/services/worker-platform/worker-product-match-config-service.ts
@@ -0,0 +1,42 @@
+import { APP_CONFIG_KEYS } from '../../config/app-config-keys.js'
+import type { JsonObject } from '../../types/json.js'
+import { readAppConfigEntry, saveAppConfigEntry } from '../config/app-config-store.js'
+
+export type WorkerProductMatchConfig = {
+  legacyFallbackEnabled: boolean
+}
+
+export function getWorkerProductMatchConfig(): WorkerProductMatchConfig {
+  return readAppConfigEntry({
+    configKey: APP_CONFIG_KEYS.workerProductMatch,
+    fallback: createDefaultWorkerProductMatchConfig,
+    normalize: normalizeWorkerProductMatchConfig,
+  })
+}
+
+export async function saveWorkerProductMatchConfig(
+  rawValue: unknown,
+): Promise<WorkerProductMatchConfig> {
+  return saveAppConfigEntry({
+    configKey: APP_CONFIG_KEYS.workerProductMatch,
+    value: rawValue,
+    normalize: normalizeWorkerProductMatchConfig,
+  })
+}
+
+export function createDefaultWorkerProductMatchConfig(): WorkerProductMatchConfig {
+  return { legacyFallbackEnabled: false }
+}
+
+export function normalizeWorkerProductMatchConfig(rawValue: unknown): WorkerProductMatchConfig {
+  const source = isPlainObject(rawValue) ? rawValue : {}
+  return {
+    // 默认关闭旧规则，避免大标题中的公共词触发错误接单。
+    legacyFallbackEnabled:
+      typeof source.legacyFallbackEnabled === 'boolean' ? source.legacyFallbackEnabled : false,
+  }
+}
+
+function isPlainObject(value: unknown): value is JsonObject {
+  return Object.prototype.toString.call(value) === '[object Object]'
+}
diff --git a/apps/frontend/src/pages/admin/panels/ProductMatchPanel.tsx b/apps/frontend/src/pages/admin/panels/ProductMatchPanel.tsx
index ea501dba..6e260ea5 100644
--- a/apps/frontend/src/pages/admin/panels/ProductMatchPanel.tsx
+++ b/apps/frontend/src/pages/admin/panels/ProductMatchPanel.tsx
@@ -26,16 +26,19 @@ import {
   deleteAdminWorkProductRuleMapping,
   fetchAdminKuaishouIndustryShops,
   fetchAdminKuaishouMatchSources,
+  fetchAdminWorkerProductMatchConfig,
   fetchAdminWorkProductMatchLogs,
   fetchAdminWorkProductRuleMappings,
   fetchAdminWorkProductRules,
   saveAdminWorkProductRuleMapping,
+  saveAdminWorkerProductMatchConfig,
   testAdminKuaishouProductMatch,
 } from '@/services/admin'
 import type {
   KuaishouMatchSource,
   WorkProductMatchLog,
   WorkProductRuleMapping,
+  WorkerProductMatchConfig,
 } from '@/types/worker-platform'
 import type { AdminKuaishouIndustryShopOption } from '@/types/admin'
 import { formatAdminDateTime } from '@/utils/admin-time'
@@ -89,12 +92,17 @@ export default function ProductMatchPanel() {
     queryKey: ['admin-worker-platform-product-match-logs'],
     queryFn: () => fetchAdminWorkProductMatchLogs(100),
   })
+  const matchConfigQuery = useQuery({
+    queryKey: ['admin-worker-platform-product-match-config'],
+    queryFn: fetchAdminWorkerProductMatchConfig,
+  })
 
   const rules = rulesQuery.data?.data.items || []
   const mappings = mappingsQuery.data?.data.items || []
   const sources = sourcesQuery.data?.data.items || []
   const logs = logsQuery.data?.data.items || []
   const shops = shopsQuery.data?.data.shops || []
+  const matchConfig = matchConfigQuery.data?.data
   const shopNameBySellerId = createShopNameBySellerId(shops)
   const sellerIds = new Set([
     ...shops.map((shop) => shop.sellerId),
@@ -209,6 +217,19 @@ export default function ProductMatchPanel() {
     }
   }
 
+  async function updateLegacyFallback(legacyFallbackEnabled: boolean) {
+    const nextConfig: WorkerProductMatchConfig = { legacyFallbackEnabled }
+    try {
+      await saveAdminWorkerProductMatchConfig(nextConfig)
+      message.success(legacyFallbackEnabled ? '旧规则兼容匹配已开启' : '旧规则兼容匹配已关闭')
+      await queryClient.invalidateQueries({
+        queryKey: ['admin-worker-platform-product-match-config'],
+      })
+    } catch (error) {
+      message.error(error instanceof Error ? error.message : '保存商品匹配配置失败')
+    }
+  }
+
   const mappingColumns: TableColumnsType<WorkProductRuleMapping> = [
     {
       title: '店铺 / 商品',
@@ -391,6 +412,15 @@ export default function ProductMatchPanel() {
 
   return (
     <Card bordered={false} title="商品匹配">
+      <Space align="center" style={{ marginBottom: 16 }}>
+        <Switch
+          checked={matchConfig?.legacyFallbackEnabled === true}
+          loading={matchConfigQuery.isLoading || matchConfigQuery.isFetching}
+          onChange={updateLegacyFallback}
+        />
+        <Typography.Text>启用旧规则兼容匹配</Typography.Text>
+        <Typography.Text type="secondary">默认关闭；关闭后快手订单仅按商品映射匹配</Typography.Text>
+      </Space>
       <Tabs
         items={[
           {
diff --git a/apps/frontend/src/services/admin/worker-platform.ts b/apps/frontend/src/services/admin/worker-platform.ts
index eb1de656..581c1024 100644
--- a/apps/frontend/src/services/admin/worker-platform.ts
+++ b/apps/frontend/src/services/admin/worker-platform.ts
@@ -14,6 +14,7 @@ import type {
   WorkerFinanceConfig,
   WorkerFinanceRequest,
   WorkerPlatformNotificationConfig,
+  WorkerProductMatchConfig,
   WorkerLevel,
   WorkerListResponse,
   WorkerUser,
@@ -168,6 +169,17 @@ export function deleteAdminWorkProductRuleMapping(mappingId: number) {
   )
 }
 
+export function fetchAdminWorkerProductMatchConfig() {
+  return apiGet<WorkerProductMatchConfig>('/api/v1/admin/worker-platform/product-match-config')
+}
+
+export function saveAdminWorkerProductMatchConfig(payload: WorkerProductMatchConfig) {
+  return apiPost<WorkerProductMatchConfig>(
+    '/api/v1/admin/worker-platform/product-match-config',
+    payload,
+  )
+}
+
 export function fetchAdminKuaishouMatchSources(limit = 100) {
   return apiGet<{ items: KuaishouMatchSource[] }>(
     '/api/v1/admin/worker-platform/product-match-sources',
diff --git a/apps/frontend/src/types/worker-platform.ts b/apps/frontend/src/types/worker-platform.ts
index 2eae9423..de870ed9 100644
--- a/apps/frontend/src/types/worker-platform.ts
+++ b/apps/frontend/src/types/worker-platform.ts
@@ -137,6 +137,10 @@ export type WorkerPlatformNotificationConfig = {
   >
 }
 
+export type WorkerProductMatchConfig = {
+  legacyFallbackEnabled: boolean
+}
+
 export type WorkerWithdrawalAccount = {
   accountChannel: string
   accountName: string